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Growth

What does total addressable market mean?
What does total addressable market mean?

Learn how to find total addressable market with our simple guide.

2 min read
Growth
What is Intrapreneurship & How Can Your Business Harness it?
What is target marketing and how can it help my business?
What is target marketing and how can it help my business?

Target marketing can help your business focus on the most receptive buyers.

3 min read
Growth
Why differentiation in business matters
Why differentiation in business matters

Learn more about the definition of differentiation in business, right here.

3 min read
Growth
What Is Cohort Analysis?
What Is Cohort Analysis?

Explore the benefits of cohort analysis for SaaS companies, right here.

What is business intelligence?
What is business intelligence?

Business intelligence enables organizations to make data-led decisions.

2 min read
Growth
What is conversion rate optimisation?
What is conversion rate optimisation?

Conversion rate optimization can improve the effectiveness of your site.

3 min read
Growth
Creating a credit control policy
Creating a credit control policy

A credit control policy dictates how staff should trade on credit terms.

Effective inventory management strategies
Effective inventory management strategies

Right stock, right place, right time – explore inventory management, right here.

3 min read
Growth
How to implement value-based pricing
How to implement value-based pricing

Explore our value-based pricing definition, right here.

3 min read
Finance
What is a retained earnings statement?
What is a retained earnings statement?

Discover how to calculate retained earnings with our definitive guide.

2 min read
Growth
Average Revenue Per User: Calculating and Interpreting ARPU
Average Revenue Per User: Calculating and Interpreting ARPU

Does your business have a good average ARPU? Read on to find out.

3 min read
Growth
What is customer lifetime value (CLV)?
What is customer lifetime value (CLV)?

Customer lifetime value is an important, customer-centric metric. Read on.

3 min read
Subscription
ROAS vs. ROI: what’s the difference?
ROAS vs. ROI: what’s the difference?

Understand the difference between ROI and ROAS with our definitive guide.

How do I accept a recurring payment online as an SME?
How do I accept a recurring payment online as an SME?

Find out more about the best recurring payment system, right here.

How to make a financial plan for a start-up
How to make a financial plan for a start-up

Learn how to write a financial plan for a start-up business with our easy guide.

2 min read
Growth
How to increase customer engagement for SMEs
How to increase customer engagement for SMEs

Find out more about the best ways to engage customers for SMEs right here.

2 min read
Growth
Converting net income to gross income
Converting net income to gross income

What is net and gross income? See how to convert net to gross income, here.

2 min read
Growth
What is purchase requisition?
What is purchase requisition?

Explore the ins and outs of purchase requisition with our simple guide.

What is customer retention?
What is customer retention?

Find out how to measure customer loyalty and retention with our useful guide.

3 min read
Retention
IDC study demonstrates business value of GoCardless
IDC study demonstrates business value of GoCardless

See what the providers of global market intelligence found in their study.

2 min read
GoCardless
5 Overhead Cost Reduction Strategies
5 Overhead Cost Reduction Strategies

Our guide to reducing overhead costs in small businesses.

2 min read
Entrepreneurial
How to develop an effective annual plan
How to develop an effective annual plan

Find out how to make an annual operating plan with our simple guide.

3 min read
Growth
How to calculate customer acquisition cost (CAC)?
How to calculate customer acquisition cost (CAC)?

Our comprehensive guide to calculating customer acquisition cost.

2 min read
Subscription
Interested in automating the way you get paid? GoCardless can help
Interested in automating the way you get paid? GoCardless can help

Interested in automating the way you get paid? GoCardless can help

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