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Growth

2 min readGrowth

What is markup?

Knowing how to set a markup can make a huge difference for your business.

2 min readBusiness Management

What is a value chain?

Get to grips with value chain analysis for business, right here.

2 min readGrowth

What Is the Payback Period?

Find out how the payback period can help you pick the best investments

2 min readBusiness Management

Guide to start-up equity benefits for employees

Get the inside track on start-up employee equity pools, right here.

3 min readGrowth

What is marketing automation?

Marketing automation platforms can make communication more efficient.

2 min readGrowth

Tips for Scaling Your Tools as Your Business Grows

Are your tools ready to handle your business growth?

3 min readFinance

What is a Bridging Loan?

How do bridging loans affect your finances and keep your cash flow moving

2 min readGrowth

Why is business networking important?

Make valuable new connections with business networking events

2 min readGrowth

What is the AIDA model?

The AIDA model is a powerful framework to guide your content marketing

3 min readGrowth

How to set SMART objectives: definition and examples

Setting SMART objectives can set your business up for success. Here’s how

2 min readGrowth

What Is a PESTEL Analysis?

Discover why you should make PESTEL analysis a regular part of your strategy

2 min readGrowth

What is inbound marketing?

Here’s why growing an audience is so important for inbound marketing

2 min readGrowth

How to create a positioning strategy for your business

Positioning in marketing offers an easy way to stand out from the crowd

2 min readGrowth

Market segmentation: types, definition, and examples

Communicate more effectively with your target audience via market segmentation

3 min readGrowth

Marketing Mix Strategy: Everything You Need to Know

How to use marketing mix strategy to enhance and streamline your output

2 min readGrowth

What is CRM? A Guide For Businesses

How could CRM and CRM tools benefit your business endeavours?

2 min readGrowth

Market Penetration Strategy: A Guide for Businesses

Make a big impression on your target market with a market penetration strategy

2 min readBusiness Management

What is crowdfunding?

How does crowdfunding work? Find out with GoCardless.

2 min readAccountants

Book value definition and how to calculate it

Find out why a company's book value is so significant

3 min readAlternative Payment Options

Why your customers' payment preferences matter: A firsthand story

Content platform Converge discovered 70% of their customers wanted to switch.

2 min readFinance

What is a growing perpetuity?

A growing perpetuity is a cash flow expected to grow forever at a steady rate

2 min readGrowth

What Is Product-Market Fit?

Learn how to achieve product-market fit with our comprehensive guide

2 min readFinance

What Is Venture Debt?

Venture debt is a form of debt financing aimed at early-stage companies

2 min readCash flow

What is a credit default swap (CDS)?

Credit default swaps are derivatives used to swap the risk of debt default

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