Growth
2 min readGrowth
What is markup?Knowing how to set a markup can make a huge difference for your business.
2 min readBusiness Management
What is a value chain?Get to grips with value chain analysis for business, right here.
2 min readGrowth
What Is the Payback Period?Find out how the payback period can help you pick the best investments
2 min readBusiness Management
Guide to start-up equity benefits for employeesGet the inside track on start-up employee equity pools, right here.
3 min readGrowth
What is marketing automation?Marketing automation platforms can make communication more efficient.
2 min readGrowth
Tips for Scaling Your Tools as Your Business GrowsAre your tools ready to handle your business growth?
3 min readFinance
What is a Bridging Loan?How do bridging loans affect your finances and keep your cash flow moving
2 min readGrowth
Why is business networking important?Make valuable new connections with business networking events
2 min readGrowth
What is the AIDA model?The AIDA model is a powerful framework to guide your content marketing
3 min readGrowth
How to set SMART objectives: definition and examplesSetting SMART objectives can set your business up for success. Here’s how
2 min readGrowth
What Is a PESTEL Analysis?Discover why you should make PESTEL analysis a regular part of your strategy
2 min readGrowth
What is inbound marketing?Here’s why growing an audience is so important for inbound marketing
2 min readGrowth
How to create a positioning strategy for your businessPositioning in marketing offers an easy way to stand out from the crowd
2 min readGrowth
Market segmentation: types, definition, and examplesCommunicate more effectively with your target audience via market segmentation
3 min readGrowth
Marketing Mix Strategy: Everything You Need to KnowHow to use marketing mix strategy to enhance and streamline your output
2 min readGrowth
What is CRM? A Guide For BusinessesHow could CRM and CRM tools benefit your business endeavours?
2 min readGrowth
Market Penetration Strategy: A Guide for BusinessesMake a big impression on your target market with a market penetration strategy
2 min readBusiness Management
What is crowdfunding?How does crowdfunding work? Find out with GoCardless.
2 min readAccountants
Book value definition and how to calculate itFind out why a company's book value is so significant
3 min readAlternative Payment Options
Why your customers' payment preferences matter: A firsthand storyContent platform Converge discovered 70% of their customers wanted to switch.
2 min readFinance
What is a growing perpetuity?A growing perpetuity is a cash flow expected to grow forever at a steady rate
2 min readGrowth
What Is Product-Market Fit?Learn how to achieve product-market fit with our comprehensive guide
2 min readFinance
What Is Venture Debt?Venture debt is a form of debt financing aimed at early-stage companies
2 min readCash flow
What is a credit default swap (CDS)?Credit default swaps are derivatives used to swap the risk of debt default
