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Growth

4 min readGrowth

7 subscription metrics you need to be tracking in 2020

LTV. Churn. MRR. What else are you missing?

2 min readBusiness Management

What is crowdfunding?

How does crowdfunding work? Find out with GoCardless.

2 min readAccountants

Book value definition and how to calculate it

Find out why a company's book value is so significant

2 min readFinance

What is a growing perpetuity?

A growing perpetuity is a cash flow expected to grow forever at a steady rate

2 min readGrowth

What Is Product-Market Fit?

Learn how to achieve product-market fit with our comprehensive guide

2 min readCash flow

What is a credit default swap (CDS)?

Credit default swaps are derivatives used to swap the risk of debt default

2 min readFinance

What is CAGR (compound annual growth rate)?

Learn how to use the compound annual growth rate formula right here.

3 min readGrowth

Start-Up Business Loans for Australia

Business start-up loans can help you get your business off the ground.

2 min readGrowth

Is product bundling right for your business?

Product bundling is a strategy for grouping goods and selling them together.

3 min readSubscription

Changing Your SaaS Pricing Model

Get the inside track on how to reprice your SaaS products and services.

3 min readGrowth

Making free trials work for your SaaS business

Could free trials work for you? Explore SaaS free trial best practices.

2 min readBusiness Management

What Is the Triple Bottom Line?

Read about the benefits of the triple bottom line with our simple guide.

2 min readGrowth

What are funnel metrics and how can they help your business?

Explore the best funnel metrics to measure the efficacy of your sales funnel.

2 min readGrowth

What does total addressable market mean?

Learn how to find total addressable market with our simple guide.

3 min readGrowth

What is target marketing and how can it help my business?

Target marketing can help your business focus on the most receptive buyers.

3 min readGrowth

Why differentiation in business matters

Learn more about the definition of differentiation in business, right here.

2 min readBusiness Management

What Is Cohort Analysis?

Explore the benefits of cohort analysis for SaaS companies, right here.

2 min readGrowth

What is business intelligence?

Business intelligence enables organizations to make data-led decisions.

3 min readGrowth

What is conversion rate optimisation?

Conversion rate optimization can improve the effectiveness of your site.

3 min readGrowth

Effective inventory management strategies

Right stock, right place, right time – explore inventory management, right here.

3 min readFinance

How to implement value-based pricing

Explore our value-based pricing definition, right here.

2 min readGrowth

What is a retained earnings statement?

Discover how to calculate retained earnings with our definitive guide.

3 min readGrowth

Average Revenue Per User: Calculating and Interpreting ARPU

Does your business have a good average ARPU? Read on to find out.

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GoCardless (company registration number 07495895) is authorised by the Financial Conduct Authority under the Payment Services Regulations 2017, registration number 597190, for the provision of payment services.