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Growth

What Is the Payback Period?
What Is the Payback Period?

Find out how the payback period can help you pick the best investments

2 min read
Growth
Guide to start-up equity benefits for employees
Guide to start-up equity benefits for employees

Get the inside track on start-up employee equity pools, right here.

What is marketing automation?
What is marketing automation?

Marketing automation platforms can make communication more efficient.

3 min read
Growth
Tips for Scaling Your Tools as Your Business Grows
Tips for Scaling Your Tools as Your Business Grows

Are your tools ready to handle your business growth?

2 min read
Growth
What is a Bridging Loan?
What is a Bridging Loan?

How do bridging loans affect your finances and keep your cash flow moving

3 min read
Finance
Why is business networking important?
Why is business networking important?

Make valuable new connections with business networking events

2 min read
Growth
What is the AIDA model?
What is the AIDA model?

The AIDA model is a powerful framework to guide your content marketing

2 min read
Growth
How to set SMART objectives: definition and examples
How to set SMART objectives: definition and examples

Setting SMART objectives can set your business up for success. Here’s how

3 min read
Growth
What is a PESTEL Analysis?
What is a PESTEL Analysis?

Discover why you should make PESTEL analysis a regular part of your strategy

2 min read
Growth
What is inbound marketing?
What is inbound marketing?

Here’s why growing an audience is so important for inbound marketing

2 min read
Growth
How to create a positioning strategy for your business
How to create a positioning strategy for your business

Positioning in marketing offers an easy way to stand out from the crowd

2 min read
Growth
Market segmentation: types, definition, and examples
Market segmentation: types, definition, and examples

Communicate more effectively with your target audience via market segmentation

2 min read
Growth
Marketing Mix Strategy: Everything You Need to Know
Marketing Mix Strategy: Everything You Need to Know

How to use marketing mix strategy to enhance and streamline your output

3 min read
Growth
What is CRM? A Guide For Businesses
What is CRM? A Guide For Businesses

How could CRM and CRM tools benefit your business endeavours?

2 min read
Growth
Market Penetration Strategy: A Guide for Businesses
Market Penetration Strategy: A Guide for Businesses

Make a big impression on your target market with a market penetration strategy

2 min read
Growth
7 subscription metrics you need to be tracking in 2020
7 subscription metrics you need to be tracking in 2020

LTV. Churn. MRR. What else are you missing?

4 min read
Subscription
What is crowdfunding?
What is crowdfunding?

How does crowdfunding work? Find out with GoCardless.

Book value definition and how to calculate it
Book value definition and how to calculate it

Find out why a company's book value is so significant

2 min read
Accountants
What is a growing perpetuity?
What is a growing perpetuity?

A growing perpetuity is a cash flow expected to grow forever at a steady rate

2 min read
Finance
What Is Product-Market Fit?
What Is Product-Market Fit?

Learn how to achieve product-market fit with our comprehensive guide

2 min read
Growth
What is a credit default swap (CDS)?
What is a credit default swap (CDS)?

Credit default swaps are derivatives used to swap the risk of debt default

2 min read
Cash flow
What is CAGR (compound annual growth rate)?
What is CAGR (compound annual growth rate)?

Learn how to use the compound annual growth rate formula right here.

2 min read
Finance
Start-Up Business Loans for Australia
Start-Up Business Loans for Australia

Business start-up loans can help you get your business off the ground.

3 min read
Growth
Is product bundling right for your business?
Is product bundling right for your business?

Product bundling is a strategy for grouping goods and selling them together.

2 min read
Growth