Growth
![What is a value chain?](https://images.ctfassets.net/40w0m41bmydz/1bhKUs5MUt9IM5eBajoMfX/7282310747410a880e14e50730f7c0ff/CDT-878_Organic_content_thumbnail_entrepreneurship_01.png?w=680&h=384&q=50&fm=png)
Get to grips with value chain analysis for business, right here.
![What Is the Payback Period?](https://images.ctfassets.net/40w0m41bmydz/4MeE0LMPQd9WpaUMAr3Utc/45ccb4db4f710fd665aa89213ebb0ab0/CDT-878_Organic_content_thumbnail_growth_02.png?w=680&h=385&q=50&fm=png)
Find out how the payback period can help you pick the best investments
![Guide to start-up equity benefits for employees](https://images.ctfassets.net/40w0m41bmydz/6AePyg2Lg5qIujVHGmrtHL/be1068caa0311f15bc0bf81f88f3f740/CDT-878_Organic_content_thumbnail_entrepreneurship_03.png?w=680&h=384&q=50&fm=png)
Get the inside track on start-up employee equity pools, right here.
![What is marketing automation?](https://images.ctfassets.net/40w0m41bmydz/MPK8UClmwoBy0gGxj670A/af66be13d7e24068f305667683e99a6e/CDT-878_Organic_content_thumbnail_growth_03.png?w=680&h=385&q=50&fm=png)
Marketing automation platforms can make communication more efficient.
![Tips for Scaling Your Tools as Your Business Grows](https://images.ctfassets.net/40w0m41bmydz/4MeE0LMPQd9WpaUMAr3Utc/45ccb4db4f710fd665aa89213ebb0ab0/CDT-878_Organic_content_thumbnail_growth_02.png?w=680&h=385&q=50&fm=png)
Are your tools ready to handle your business growth?
![What is a Bridging Loan?](https://images.ctfassets.net/40w0m41bmydz/1NLhmytvQC8VTmhWbpymPB/156346e80f094efb9302fe4edf037db5/CDT-878_Organic_content_thumbnail_regulation_03.png?w=680&h=385&q=50&fm=png)
How do bridging loans affect your finances and keep your cash flow moving
![Why is business networking important?](https://images.ctfassets.net/40w0m41bmydz/MPK8UClmwoBy0gGxj670A/af66be13d7e24068f305667683e99a6e/CDT-878_Organic_content_thumbnail_growth_03.png?w=680&h=385&q=50&fm=png)
Make valuable new connections with business networking events
![What is the AIDA model?](https://images.ctfassets.net/40w0m41bmydz/3XJ0eVbjLo6c3kbDmMklvy/e6d0a752a7c017013f5cd2c26a66e15e/CDT-878_Organic_content_thumbnail_growth_01.png?w=680&h=385&q=50&fm=png)
The AIDA model is a powerful framework to guide your content marketing
![How to set SMART objectives: definition and examples](https://images.ctfassets.net/40w0m41bmydz/3XJ0eVbjLo6c3kbDmMklvy/e6d0a752a7c017013f5cd2c26a66e15e/CDT-878_Organic_content_thumbnail_growth_01.png?w=680&h=385&q=50&fm=png)
Setting SMART objectives can set your business up for success. Here’s how
![What is a PESTEL Analysis?](https://images.ctfassets.net/40w0m41bmydz/4MeE0LMPQd9WpaUMAr3Utc/45ccb4db4f710fd665aa89213ebb0ab0/CDT-878_Organic_content_thumbnail_growth_02.png?w=680&h=385&q=50&fm=png)
Discover why you should make PESTEL analysis a regular part of your strategy
![What is inbound marketing?](https://images.ctfassets.net/40w0m41bmydz/4MeE0LMPQd9WpaUMAr3Utc/45ccb4db4f710fd665aa89213ebb0ab0/CDT-878_Organic_content_thumbnail_growth_02.png?w=680&h=385&q=50&fm=png)
Here’s why growing an audience is so important for inbound marketing
![How to create a positioning strategy for your business](https://images.ctfassets.net/40w0m41bmydz/3XJ0eVbjLo6c3kbDmMklvy/e6d0a752a7c017013f5cd2c26a66e15e/CDT-878_Organic_content_thumbnail_growth_01.png?w=680&h=385&q=50&fm=png)
Positioning in marketing offers an easy way to stand out from the crowd
![Market segmentation: types, definition, and examples](https://images.ctfassets.net/40w0m41bmydz/MPK8UClmwoBy0gGxj670A/af66be13d7e24068f305667683e99a6e/CDT-878_Organic_content_thumbnail_growth_03.png?w=680&h=385&q=50&fm=png)
Communicate more effectively with your target audience via market segmentation
![Marketing Mix Strategy: Everything You Need to Know](https://images.ctfassets.net/40w0m41bmydz/MPK8UClmwoBy0gGxj670A/af66be13d7e24068f305667683e99a6e/CDT-878_Organic_content_thumbnail_growth_03.png?w=680&h=385&q=50&fm=png)
How to use marketing mix strategy to enhance and streamline your output
![What is CRM? A Guide For Businesses](https://images.ctfassets.net/40w0m41bmydz/3XJ0eVbjLo6c3kbDmMklvy/e6d0a752a7c017013f5cd2c26a66e15e/CDT-878_Organic_content_thumbnail_growth_01.png?w=680&h=385&q=50&fm=png)
How could CRM and CRM tools benefit your business endeavours?
![Market Penetration Strategy: A Guide for Businesses](https://images.ctfassets.net/40w0m41bmydz/4MeE0LMPQd9WpaUMAr3Utc/45ccb4db4f710fd665aa89213ebb0ab0/CDT-878_Organic_content_thumbnail_growth_02.png?w=680&h=385&q=50&fm=png)
Make a big impression on your target market with a market penetration strategy
![7 subscription metrics you need to be tracking in 2020](https://images.ctfassets.net/40w0m41bmydz/29rex273x1ud8jTFIlga4f/fd52553fc19459b7a01429204fc4e493/Thumbnail_2475x1400_copy_7.jpg?w=680&h=385&fl=progressive&q=50&fm=jpg)
LTV. Churn. MRR. What else are you missing?
![What is crowdfunding?](https://images.ctfassets.net/40w0m41bmydz/33loAp4caSj6BlCYZFJnGK/ab6595e0746c4761673103f91e60dfb0/CDT-878_Organic_content_thumbnail_financial_mgmt_03.png?w=680&h=385&q=50&fm=png)
How does crowdfunding work? Find out with GoCardless.
![Book value definition and how to calculate it](https://images.ctfassets.net/40w0m41bmydz/3eElXT4dImlsLYjGKImZNx/de6a19da14248695818209a2bac9cc6e/CDT-878_Organic_content_thumbnail_accounting_04.png?w=680&h=384&q=50&fm=png)
Find out why a company's book value is so significant
![What is a growing perpetuity?](https://images.ctfassets.net/40w0m41bmydz/33loAp4caSj6BlCYZFJnGK/ab6595e0746c4761673103f91e60dfb0/CDT-878_Organic_content_thumbnail_financial_mgmt_03.png?w=680&h=385&q=50&fm=png)
A growing perpetuity is a cash flow expected to grow forever at a steady rate
![What Is Product-Market Fit?](https://images.ctfassets.net/40w0m41bmydz/MPK8UClmwoBy0gGxj670A/af66be13d7e24068f305667683e99a6e/CDT-878_Organic_content_thumbnail_growth_03.png?w=680&h=385&q=50&fm=png)
Learn how to achieve product-market fit with our comprehensive guide
![What is a credit default swap (CDS)?](https://images.ctfassets.net/40w0m41bmydz/7DLe4dghxeYE2jzXWA5FOG/42c5f1a58f97fd768c0646ee8df8d2b4/CDT-878_Organic_content_thumbnail_cashflow_03.png?w=680&h=384&q=50&fm=png)
Credit default swaps are derivatives used to swap the risk of debt default
![What is CAGR (compound annual growth rate)?](https://images.ctfassets.net/40w0m41bmydz/5tPd8B199ctdFNRAzHZoOk/5b0f1156bf615151a0bac429e31a4c3a/CDT-878_Organic_content_thumbnail_financial_mgmt_04.png?w=680&h=385&q=50&fm=png)
Learn how to use the compound annual growth rate formula right here.
![Start-Up Business Loans for Australia](https://images.ctfassets.net/40w0m41bmydz/4MeE0LMPQd9WpaUMAr3Utc/45ccb4db4f710fd665aa89213ebb0ab0/CDT-878_Organic_content_thumbnail_growth_02.png?w=680&h=385&q=50&fm=png)
Business start-up loans can help you get your business off the ground.