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Growth

3 min readSubscription

Changing Your SaaS Pricing Model

Get the inside track on how to reprice your SaaS products and services.

3 min readSaaS

Making free trials work for your SaaS business

Could free trials work for you? Explore SaaS free trial best practices.

2 min readBusiness Management

What Is the Triple Bottom Line?

Read about the benefits of the triple bottom line with our simple guide.

2 min readGrowth

What are funnel metrics and how can they help your business?

Explore the best funnel metrics to measure the efficacy of your sales funnel.

2 min readGrowth

What does total addressable market mean?

Learn how to find total addressable market with our simple guide.

3 min readGrowth

What is target marketing and how can it help my business?

Target marketing can help your business focus on the most receptive buyers.

3 min readGrowth

Why differentiation in business matters

Learn more about the definition of differentiation in business, right here.

2 min readBusiness Management

What Is Cohort Analysis?

Explore the benefits of cohort analysis for SaaS companies, right here.

2 min readGrowth

What is business intelligence?

Business intelligence enables organizations to make data-led decisions.

3 min readGrowth

What is conversion rate optimisation?

Conversion rate optimization can improve the effectiveness of your site.

3 min readGrowth

Effective inventory management strategies

Right stock, right place, right time – explore inventory management, right here.

3 min readFinance

How to implement value-based pricing

Explore our value-based pricing definition, right here.

2 min readGrowth

What is a retained earnings statement?

Discover how to calculate retained earnings with our definitive guide.

3 min readGrowth

Average Revenue Per User: Calculating and Interpreting ARPU

Does your business have a good average ARPU? Read on to find out.

3 min readSubscription

What is customer lifetime value (CLV)?

Customer lifetime value is an important, customer-centric metric. Read on.

2 min readBusiness Management

ROAS vs. ROI: what’s the difference?

Understand the difference between ROI and ROAS with our definitive guide.

2 min readAlternative Payment Options

How do I accept a recurring payment online as an SME?

Find out more about the best recurring payment system, right here.

2 min readGrowth

How to make a financial plan for a start-up

Learn how to write a financial plan for a start-up business with our easy guide.

2 min readGrowth

How to increase customer engagement for SMEs

Find out more about the best ways to engage customers for SMEs right here.

2 min readGrowth

Converting net income to gross income

What is net and gross income? See how to convert net to gross income, here.

4 min readGrowth

How your business can benefit from economies of scale

Cost reductions can occur when businesses increase production. Learn more here.

3 min readRetention

What is customer retention?

Find out how to measure customer loyalty and retention with our useful guide.

2 min readGoCardless

IDC study demonstrates business value of GoCardless

See what the providers of global market intelligence found in their study.