Growth
![What is markup?](https://images.ctfassets.net/40w0m41bmydz/3XJ0eVbjLo6c3kbDmMklvy/dbd96eefa4895595d05c3157d4d1704b/CDT-878_Organic_content_thumbnail_growth_01.png?w=680&h=385&q=50&fm=png)
Knowing how to set a markup can make a huge difference for your business.
![What is a value chain?](https://images.ctfassets.net/40w0m41bmydz/1bhKUs5MUt9IM5eBajoMfX/eed96bc0e1be62b2c827176c440142e4/CDT-878_Organic_content_thumbnail_entrepreneurship_01.png?w=680&h=384&q=50&fm=png)
Get to grips with value chain analysis for business, right here.
![The small business guide to building a marketing funnel](https://images.ctfassets.net/40w0m41bmydz/4DgVCZKwwwFL2NT1pKIv9w/02fee868eaa2d8f393175170ed461ddf/CDT-878_Organic_content_thumbnail_growth_02.png?w=680&h=385&q=50&fm=png)
Maximise customer contacts at every stage of the marketing funnel.
![What Is the Payback Period?](https://images.ctfassets.net/40w0m41bmydz/4MeE0LMPQd9WpaUMAr3Utc/9ccfd42c0f53a69b5fcff6ffa22b6776/CDT-878_Organic_content_thumbnail_growth_02.png?w=680&h=385&q=50&fm=png)
Find out how the payback period can help you pick the best investments
![Guide to start-up equity benefits for employees](https://images.ctfassets.net/40w0m41bmydz/6AePyg2Lg5qIujVHGmrtHL/f4162f483ca2b556bb6d8d17d1772579/CDT-878_Organic_content_thumbnail_entrepreneurship_03.png?w=680&h=384&q=50&fm=png)
Get the inside track on start-up employee equity pools, right here.
![What is marketing automation?](https://images.ctfassets.net/40w0m41bmydz/MPK8UClmwoBy0gGxj670A/6b93da3ab28bcfb721dbb85dcdf8cada/CDT-878_Organic_content_thumbnail_growth_03.png?w=680&h=385&q=50&fm=png)
Marketing automation platforms can make communication more efficient.
![Tips for Scaling Your Tools as Your Business Grows](https://images.ctfassets.net/40w0m41bmydz/4MeE0LMPQd9WpaUMAr3Utc/9ccfd42c0f53a69b5fcff6ffa22b6776/CDT-878_Organic_content_thumbnail_growth_02.png?w=680&h=385&q=50&fm=png)
Are your tools ready to handle your business growth?
![What is a Bridging Loan?](https://images.ctfassets.net/40w0m41bmydz/1NLhmytvQC8VTmhWbpymPB/fe913824c446987d2f70d18d9395fbde/CDT-878_Organic_content_thumbnail_regulation_03.png?w=680&h=385&q=50&fm=png)
How do bridging loans affect your finances and keep your cash flow moving
![Why is business networking important?](https://images.ctfassets.net/40w0m41bmydz/MPK8UClmwoBy0gGxj670A/6b93da3ab28bcfb721dbb85dcdf8cada/CDT-878_Organic_content_thumbnail_growth_03.png?w=680&h=385&q=50&fm=png)
Make valuable new connections with business networking events
![What is the AIDA model?](https://images.ctfassets.net/40w0m41bmydz/3XJ0eVbjLo6c3kbDmMklvy/dbd96eefa4895595d05c3157d4d1704b/CDT-878_Organic_content_thumbnail_growth_01.png?w=680&h=385&q=50&fm=png)
The AIDA model is a powerful framework to guide your content marketing
![How to set SMART objectives: definition and examples](https://images.ctfassets.net/40w0m41bmydz/3XJ0eVbjLo6c3kbDmMklvy/dbd96eefa4895595d05c3157d4d1704b/CDT-878_Organic_content_thumbnail_growth_01.png?w=680&h=385&q=50&fm=png)
Setting SMART objectives can set your business up for success. Here’s how
![What is a PESTEL Analysis?](https://images.ctfassets.net/40w0m41bmydz/4MeE0LMPQd9WpaUMAr3Utc/9ccfd42c0f53a69b5fcff6ffa22b6776/CDT-878_Organic_content_thumbnail_growth_02.png?w=680&h=385&q=50&fm=png)
Discover why you should make PESTEL analysis a regular part of your strategy
![What is inbound marketing?](https://images.ctfassets.net/40w0m41bmydz/4MeE0LMPQd9WpaUMAr3Utc/9ccfd42c0f53a69b5fcff6ffa22b6776/CDT-878_Organic_content_thumbnail_growth_02.png?w=680&h=385&q=50&fm=png)
Here’s why growing an audience is so important for inbound marketing
![How to create a positioning strategy for your business](https://images.ctfassets.net/40w0m41bmydz/3XJ0eVbjLo6c3kbDmMklvy/dbd96eefa4895595d05c3157d4d1704b/CDT-878_Organic_content_thumbnail_growth_01.png?w=680&h=385&q=50&fm=png)
Positioning in marketing offers an easy way to stand out from the crowd
![Market segmentation: types, definition, and examples](https://images.ctfassets.net/40w0m41bmydz/MPK8UClmwoBy0gGxj670A/6b93da3ab28bcfb721dbb85dcdf8cada/CDT-878_Organic_content_thumbnail_growth_03.png?w=680&h=385&q=50&fm=png)
Communicate more effectively with your target audience via market segmentation
![Marketing Mix Strategy: Everything You Need to Know](https://images.ctfassets.net/40w0m41bmydz/MPK8UClmwoBy0gGxj670A/6b93da3ab28bcfb721dbb85dcdf8cada/CDT-878_Organic_content_thumbnail_growth_03.png?w=680&h=385&q=50&fm=png)
How to use marketing mix strategy to enhance and streamline your output
![What is CRM? A Guide For Businesses](https://images.ctfassets.net/40w0m41bmydz/3XJ0eVbjLo6c3kbDmMklvy/dbd96eefa4895595d05c3157d4d1704b/CDT-878_Organic_content_thumbnail_growth_01.png?w=680&h=385&q=50&fm=png)
How could CRM and CRM tools benefit your business endeavours?
![Market Penetration Strategy: A Guide for Businesses](https://images.ctfassets.net/40w0m41bmydz/4MeE0LMPQd9WpaUMAr3Utc/9ccfd42c0f53a69b5fcff6ffa22b6776/CDT-878_Organic_content_thumbnail_growth_02.png?w=680&h=385&q=50&fm=png)
Make a big impression on your target market with a market penetration strategy
![[Report] The Best States To Start A Small Business: 2020-2021](https://images.ctfassets.net/40w0m41bmydz/56UuJL9JQIiSp30mLSGJRe/0844694a10500ad56c23c9e599cfe0e4/best-states-small-business-2020-2021-report-blog-hero.jpg?w=680&h=385&fl=progressive&q=50&fm=jpg)
Which are the best states in the US to own a small business? Find out now.
![What is crowdfunding?](https://images.ctfassets.net/40w0m41bmydz/33loAp4caSj6BlCYZFJnGK/ff93eea720ddffd34f559277350b2e09/CDT-878_Organic_content_thumbnail_financial_mgmt_03.png?w=680&h=385&q=50&fm=png)
How does crowdfunding work? Find out with GoCardless.
![Book value definition and how to calculate it](https://images.ctfassets.net/40w0m41bmydz/3eElXT4dImlsLYjGKImZNx/6f459d4bf82ba3bf286fc7770096379e/CDT-878_Organic_content_thumbnail_accounting_04.png?w=680&h=384&q=50&fm=png)
Find out why a company's book value is so significant
![What is a growing perpetuity?](https://images.ctfassets.net/40w0m41bmydz/33loAp4caSj6BlCYZFJnGK/ff93eea720ddffd34f559277350b2e09/CDT-878_Organic_content_thumbnail_financial_mgmt_03.png?w=680&h=385&q=50&fm=png)
A growing perpetuity is a cash flow expected to grow forever at a steady rate
![What Is Product-Market Fit?](https://images.ctfassets.net/40w0m41bmydz/MPK8UClmwoBy0gGxj670A/6b93da3ab28bcfb721dbb85dcdf8cada/CDT-878_Organic_content_thumbnail_growth_03.png?w=680&h=385&q=50&fm=png)
Learn how to achieve product-market fit with our comprehensive guide
![What Is Venture Debt?](https://images.ctfassets.net/40w0m41bmydz/2FJ7EXJNWTEbdSvX7G00Ti/363fe4fc00f88e50584ec8b5c005408b/CDT-878_Organic_content_thumbnail_financial_mgmt_02.png?w=680&h=385&q=50&fm=png)
Venture debt is a form of debt financing aimed at early-stage companies