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Growth

What is a value chain?
What is a value chain?

Get to grips with value chain analysis for business, right here.

2 min read
Business Management
The small business guide to building a marketing funnel
The small business guide to building a marketing funnel

Maximise customer contacts at every stage of the marketing funnel.

3 min read
Growth
What Is the Payback Period?
What Is the Payback Period?

Find out how the payback period can help you pick the best investments

2 min read
Growth
Guide to start-up equity benefits for employees
Guide to start-up equity benefits for employees

Get the inside track on start-up employee equity pools, right here.

What is marketing automation?
What is marketing automation?

Marketing automation platforms can make communication more efficient.

3 min read
Growth
Tips for Scaling Your Tools as Your Business Grows
Tips for Scaling Your Tools as Your Business Grows

Are your tools ready to handle your business growth?

2 min read
Growth
What is a Bridging Loan?
What is a Bridging Loan?

How do bridging loans affect your finances and keep your cash flow moving

3 min read
Finance
Why is business networking important?
Why is business networking important?

Make valuable new connections with business networking events

2 min read
Growth
What is the AIDA model?
What is the AIDA model?

The AIDA model is a powerful framework to guide your content marketing

2 min read
Growth
How to set SMART objectives: definition and examples
How to set SMART objectives: definition and examples

Setting SMART objectives can set your business up for success. Here’s how

3 min read
Growth
What is a PESTEL Analysis?
What is a PESTEL Analysis?

Discover why you should make PESTEL analysis a regular part of your strategy

2 min read
Growth
What is inbound marketing?
What is inbound marketing?

Here’s why growing an audience is so important for inbound marketing

2 min read
Growth
How to create a positioning strategy for your business
How to create a positioning strategy for your business

Positioning in marketing offers an easy way to stand out from the crowd

2 min read
Growth
Market segmentation: types, definition, and examples
Market segmentation: types, definition, and examples

Communicate more effectively with your target audience via market segmentation

2 min read
Growth
Marketing Mix Strategy: Everything You Need to Know
Marketing Mix Strategy: Everything You Need to Know

How to use marketing mix strategy to enhance and streamline your output

3 min read
Growth
What is CRM? A Guide For Businesses
What is CRM? A Guide For Businesses

How could CRM and CRM tools benefit your business endeavours?

2 min read
Growth
Market Penetration Strategy: A Guide for Businesses
Market Penetration Strategy: A Guide for Businesses

Make a big impression on your target market with a market penetration strategy

2 min read
Growth
[Report] The Best States To Start A Small Business: 2020-2021
[Report] The Best States To Start A Small Business: 2020-2021

Which are the best states in the US to own a small business? Find out now.

1 min read
Entrepreneurial
What is crowdfunding?
What is crowdfunding?

How does crowdfunding work? Find out with GoCardless.

Book value definition and how to calculate it
Book value definition and how to calculate it

Find out why a company's book value is so significant

2 min read
Accountants
What is a growing perpetuity?
What is a growing perpetuity?

A growing perpetuity is a cash flow expected to grow forever at a steady rate

2 min read
Finance
What Is Product-Market Fit?
What Is Product-Market Fit?

Learn how to achieve product-market fit with our comprehensive guide

2 min read
Growth
What Is Venture Debt?
What Is Venture Debt?

Venture debt is a form of debt financing aimed at early-stage companies

2 min read
Finance
What is a good profit margin?
What is a good profit margin?

Find out more about what constitutes a good net profit margin, right here

2 min read
Growth
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Interested in automating the way you get paid? GoCardless can help
Interested in automating the way you get paid? GoCardless can help

Interested in automating the way you get paid? GoCardless can help

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