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Growth

2 min readGrowth

What is the AIDA model?

The AIDA model is a powerful framework to guide your content marketing

3 min readGrowth

How to set SMART objectives: definition and examples

Setting SMART objectives can set your business up for success. Here’s how

2 min readGrowth

What is a PESTEL Analysis?

Discover why you should make PESTEL analysis a regular part of your strategy

2 min readGrowth

What is inbound marketing?

Here’s why growing an audience is so important for inbound marketing

2 min readGrowth

How to create a positioning strategy for your business

Positioning in marketing offers an easy way to stand out from the crowd

2 min readGrowth

Market segmentation: types, definition, and examples

Communicate more effectively with your target audience via market segmentation

3 min readGrowth

Marketing Mix Strategy: Everything You Need to Know

How to use marketing mix strategy to enhance and streamline your output

2 min readGrowth

What is CRM? A Guide For Businesses

How could CRM and CRM tools benefit your business endeavours?

2 min readGrowth

Market Penetration Strategy: A Guide for Businesses

Make a big impression on your target market with a market penetration strategy

2 min readBusiness Management

What is crowdfunding?

How does crowdfunding work? Find out with GoCardless.

2 min readAccounting

Book value definition and how to calculate it

Find out why a company's book value is so significant

3 min readAlternative Payment Options

Why your customers' payment preferences matter: A firsthand story

Content platform Converge discovered 70% of their customers wanted to switch.

2 min readFinance

What is a growing perpetuity?

A growing perpetuity is a cash flow expected to grow forever at a steady rate

2 min readGrowth

What Is Product-Market Fit?

Learn how to achieve product-market fit with our comprehensive guide

2 min readFinance

What Is Venture Debt?

Venture debt is a form of debt financing aimed at early-stage companies

2 min readCash flow

What is a credit default swap (CDS)?

Credit default swaps are derivatives used to swap the risk of debt default

2 min readFinance

What is CAGR (compound annual growth rate)?

Learn how to use the compound annual growth rate formula right here.

2 min readAccounting

What is penetration pricing?

Find out everything you need to know about penetration pricing strategies.

2 min readGrowth

Is product bundling right for your business?

Product bundling is a strategy for grouping goods and selling them together.

3 min readSubscription

Changing Your SaaS Pricing Model

Get the inside track on how to reprice your SaaS products and services.

3 min readSaaS

Making free trials work for your SaaS business

Could free trials work for you? Explore SaaS free trial best practices.

2 min readBusiness Management

What Is the Triple Bottom Line?

Read about the benefits of the triple bottom line with our simple guide.

2 min readGrowth

What are funnel metrics and how can they help your business?

Explore the best funnel metrics to measure the efficacy of your sales funnel.

2 min readGrowth

What does total addressable market mean?

Learn how to find total addressable market with our simple guide.

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