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Growth

Why is business networking important?
Why is business networking important?

Make valuable new connections with business networking events

2 min read
Growth
What is the AIDA model?
What is the AIDA model?

The AIDA model is a powerful framework to guide your content marketing

2 min read
Growth
How to set SMART objectives: definition and examples
How to set SMART objectives: definition and examples

Setting SMART objectives can set your business up for success. Here’s how

3 min read
Growth
What is a PESTEL Analysis?
What is a PESTEL Analysis?

Discover why you should make PESTEL analysis a regular part of your strategy

2 min read
Growth
What is inbound marketing?
What is inbound marketing?

Here’s why growing an audience is so important for inbound marketing

2 min read
Growth
How to create a positioning strategy for your business
How to create a positioning strategy for your business

Positioning in marketing offers an easy way to stand out from the crowd

2 min read
Growth
Market segmentation: types, definition, and examples
Market segmentation: types, definition, and examples

Communicate more effectively with your target audience via market segmentation

2 min read
Growth
Marketing Mix Strategy: Everything You Need to Know
Marketing Mix Strategy: Everything You Need to Know

How to use marketing mix strategy to enhance and streamline your output

3 min read
Growth
What is CRM? A Guide For Businesses
What is CRM? A Guide For Businesses

How could CRM and CRM tools benefit your business endeavours?

2 min read
Growth
Market Penetration Strategy: A Guide for Businesses
Market Penetration Strategy: A Guide for Businesses

Make a big impression on your target market with a market penetration strategy

2 min read
Growth
What is crowdfunding?
What is crowdfunding?

How does crowdfunding work? Find out with GoCardless.

Book value definition and how to calculate it
Book value definition and how to calculate it

Find out why a company's book value is so significant

2 min read
Accounting
Why your customers' payment preferences matter: A firsthand story
Why your customers' payment preferences matter: A firsthand story

Content platform Converge discovered 70% of their customers wanted to switch.

What is a growing perpetuity?
What is a growing perpetuity?

A growing perpetuity is a cash flow expected to grow forever at a steady rate

2 min read
Finance
What Is Product-Market Fit?
What Is Product-Market Fit?

Learn how to achieve product-market fit with our comprehensive guide

2 min read
Growth
What Is Venture Debt?
What Is Venture Debt?

Venture debt is a form of debt financing aimed at early-stage companies

2 min read
Finance
What is a credit default swap (CDS)?
What is a credit default swap (CDS)?

Credit default swaps are derivatives used to swap the risk of debt default

2 min read
Cash flow
What is CAGR (compound annual growth rate)?
What is CAGR (compound annual growth rate)?

Learn how to use the compound annual growth rate formula right here.

2 min read
Finance
What is penetration pricing?
What is penetration pricing?

Find out everything you need to know about penetration pricing strategies.

2 min read
Accounting
Is product bundling right for your business?
Is product bundling right for your business?

Product bundling is a strategy for grouping goods and selling them together.

2 min read
Growth
Changing Your SaaS Pricing Model
Changing Your SaaS Pricing Model

Get the inside track on how to reprice your SaaS products and services.

3 min read
Subscription
Making free trials work for your SaaS business
Making free trials work for your SaaS business

Could free trials work for you? Explore SaaS free trial best practices.

3 min read
SaaS
What Is the Triple Bottom Line?
What Is the Triple Bottom Line?

Read about the benefits of the triple bottom line with our simple guide.

What are funnel metrics and how can they help your business?
What are funnel metrics and how can they help your business?

Explore the best funnel metrics to measure the efficacy of your sales funnel.

2 min read
Growth
Interested in automating the way you get paid? GoCardless can help
Interested in automating the way you get paid? GoCardless can help

Interested in automating the way you get paid? GoCardless can help

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