Growth
2 min readGrowth
What is the AIDA model?The AIDA model is a powerful framework to guide your content marketing
3 min readGrowth
How to set SMART objectives: definition and examplesSetting SMART objectives can set your business up for success. Here’s how
2 min readGrowth
What is a PESTEL Analysis?Discover why you should make PESTEL analysis a regular part of your strategy
2 min readGrowth
What is inbound marketing?Here’s why growing an audience is so important for inbound marketing
2 min readGrowth
How to create a positioning strategy for your businessPositioning in marketing offers an easy way to stand out from the crowd
2 min readGrowth
Market segmentation: types, definition, and examplesCommunicate more effectively with your target audience via market segmentation
3 min readGrowth
Marketing Mix Strategy: Everything You Need to KnowHow to use marketing mix strategy to enhance and streamline your output
2 min readGrowth
What is CRM? A Guide For BusinessesHow could CRM and CRM tools benefit your business endeavours?
2 min readGrowth
Market Penetration Strategy: A Guide for BusinessesMake a big impression on your target market with a market penetration strategy
2 min readBusiness Management
What is crowdfunding?How does crowdfunding work? Find out with GoCardless.
2 min readAccounting
Book value definition and how to calculate itFind out why a company's book value is so significant
3 min readAlternative Payment Options
Why your customers' payment preferences matter: A firsthand storyContent platform Converge discovered 70% of their customers wanted to switch.
2 min readFinance
What is a growing perpetuity?A growing perpetuity is a cash flow expected to grow forever at a steady rate
2 min readGrowth
What Is Product-Market Fit?Learn how to achieve product-market fit with our comprehensive guide
2 min readFinance
What Is Venture Debt?Venture debt is a form of debt financing aimed at early-stage companies
2 min readCash flow
What is a credit default swap (CDS)?Credit default swaps are derivatives used to swap the risk of debt default
2 min readFinance
What is CAGR (compound annual growth rate)?Learn how to use the compound annual growth rate formula right here.
2 min readAccounting
What is penetration pricing?Find out everything you need to know about penetration pricing strategies.
2 min readGrowth
Is product bundling right for your business?Product bundling is a strategy for grouping goods and selling them together.
3 min readSubscription
Changing Your SaaS Pricing ModelGet the inside track on how to reprice your SaaS products and services.
3 min readSaaS
Making free trials work for your SaaS businessCould free trials work for you? Explore SaaS free trial best practices.
2 min readBusiness Management
What Is the Triple Bottom Line?Read about the benefits of the triple bottom line with our simple guide.
2 min readGrowth
What are funnel metrics and how can they help your business?Explore the best funnel metrics to measure the efficacy of your sales funnel.
2 min readGrowth
What does total addressable market mean?Learn how to find total addressable market with our simple guide.
