Growth
![Guide to start-up equity benefits for employees](https://images.ctfassets.net/40w0m41bmydz/6AePyg2Lg5qIujVHGmrtHL/be1068caa0311f15bc0bf81f88f3f740/CDT-878_Organic_content_thumbnail_entrepreneurship_03.png?w=680&h=384&q=50&fm=png)
Get the inside track on start-up employee equity pools, right here.
![What is marketing automation?](https://images.ctfassets.net/40w0m41bmydz/MPK8UClmwoBy0gGxj670A/af66be13d7e24068f305667683e99a6e/CDT-878_Organic_content_thumbnail_growth_03.png?w=680&h=385&q=50&fm=png)
Marketing automation platforms can make communication more efficient.
![Tips for Scaling Your Tools as Your Business Grows](https://images.ctfassets.net/40w0m41bmydz/4MeE0LMPQd9WpaUMAr3Utc/45ccb4db4f710fd665aa89213ebb0ab0/CDT-878_Organic_content_thumbnail_growth_02.png?w=680&h=385&q=50&fm=png)
Are your tools ready to handle your business growth?
![What is a Bridging Loan?](https://images.ctfassets.net/40w0m41bmydz/1NLhmytvQC8VTmhWbpymPB/156346e80f094efb9302fe4edf037db5/CDT-878_Organic_content_thumbnail_regulation_03.png?w=680&h=385&q=50&fm=png)
How do bridging loans affect your finances and keep your cash flow moving
![Why is business networking important?](https://images.ctfassets.net/40w0m41bmydz/MPK8UClmwoBy0gGxj670A/af66be13d7e24068f305667683e99a6e/CDT-878_Organic_content_thumbnail_growth_03.png?w=680&h=385&q=50&fm=png)
Make valuable new connections with business networking events
![What is the AIDA model?](https://images.ctfassets.net/40w0m41bmydz/3XJ0eVbjLo6c3kbDmMklvy/d6ffbf37891528a5c6c3c0ec5afadf12/CDT-878_Organic_content_thumbnail_growth_01.png?w=680&h=385&q=50&fm=png)
The AIDA model is a powerful framework to guide your content marketing
![How to set SMART objectives: definition and examples](https://images.ctfassets.net/40w0m41bmydz/3XJ0eVbjLo6c3kbDmMklvy/d6ffbf37891528a5c6c3c0ec5afadf12/CDT-878_Organic_content_thumbnail_growth_01.png?w=680&h=385&q=50&fm=png)
Setting SMART objectives can set your business up for success. Here’s how
![What is a PESTEL Analysis?](https://images.ctfassets.net/40w0m41bmydz/4MeE0LMPQd9WpaUMAr3Utc/45ccb4db4f710fd665aa89213ebb0ab0/CDT-878_Organic_content_thumbnail_growth_02.png?w=680&h=385&q=50&fm=png)
Discover why you should make PESTEL analysis a regular part of your strategy
![What is inbound marketing?](https://images.ctfassets.net/40w0m41bmydz/4MeE0LMPQd9WpaUMAr3Utc/45ccb4db4f710fd665aa89213ebb0ab0/CDT-878_Organic_content_thumbnail_growth_02.png?w=680&h=385&q=50&fm=png)
Here’s why growing an audience is so important for inbound marketing
![How to create a positioning strategy for your business](https://images.ctfassets.net/40w0m41bmydz/3XJ0eVbjLo6c3kbDmMklvy/d6ffbf37891528a5c6c3c0ec5afadf12/CDT-878_Organic_content_thumbnail_growth_01.png?w=680&h=385&q=50&fm=png)
Positioning in marketing offers an easy way to stand out from the crowd
![Market segmentation: types, definition, and examples](https://images.ctfassets.net/40w0m41bmydz/MPK8UClmwoBy0gGxj670A/af66be13d7e24068f305667683e99a6e/CDT-878_Organic_content_thumbnail_growth_03.png?w=680&h=385&q=50&fm=png)
Communicate more effectively with your target audience via market segmentation
![Marketing Mix Strategy: Everything You Need to Know](https://images.ctfassets.net/40w0m41bmydz/MPK8UClmwoBy0gGxj670A/af66be13d7e24068f305667683e99a6e/CDT-878_Organic_content_thumbnail_growth_03.png?w=680&h=385&q=50&fm=png)
How to use marketing mix strategy to enhance and streamline your output
![What is CRM? A Guide For Businesses](https://images.ctfassets.net/40w0m41bmydz/3XJ0eVbjLo6c3kbDmMklvy/d6ffbf37891528a5c6c3c0ec5afadf12/CDT-878_Organic_content_thumbnail_growth_01.png?w=680&h=385&q=50&fm=png)
How could CRM and CRM tools benefit your business endeavours?
![Market Penetration Strategy: A Guide for Businesses](https://images.ctfassets.net/40w0m41bmydz/4MeE0LMPQd9WpaUMAr3Utc/45ccb4db4f710fd665aa89213ebb0ab0/CDT-878_Organic_content_thumbnail_growth_02.png?w=680&h=385&q=50&fm=png)
Make a big impression on your target market with a market penetration strategy
![What is crowdfunding?](https://images.ctfassets.net/40w0m41bmydz/33loAp4caSj6BlCYZFJnGK/9621771dae28976cb9c7dfb246ad6d6b/CDT-878_Organic_content_thumbnail_financial_mgmt_03.png?w=680&h=385&q=50&fm=png)
How does crowdfunding work? Find out with GoCardless.
![Book value definition and how to calculate it](https://images.ctfassets.net/40w0m41bmydz/3eElXT4dImlsLYjGKImZNx/de6a19da14248695818209a2bac9cc6e/CDT-878_Organic_content_thumbnail_accounting_04.png?w=680&h=384&q=50&fm=png)
Find out why a company's book value is so significant
![Why your customers' payment preferences matter: A firsthand story](https://images.ctfassets.net/40w0m41bmydz/6nrgc6lLIntDxr3ADDCLxN/a67a5bedf7f820da55d00777459c60ee/Converge.jpg?w=680&h=385&fl=progressive&q=50&fm=jpg)
Content platform Converge discovered 70% of their customers wanted to switch.
![What is a growing perpetuity?](https://images.ctfassets.net/40w0m41bmydz/33loAp4caSj6BlCYZFJnGK/9621771dae28976cb9c7dfb246ad6d6b/CDT-878_Organic_content_thumbnail_financial_mgmt_03.png?w=680&h=385&q=50&fm=png)
A growing perpetuity is a cash flow expected to grow forever at a steady rate
![What Is Product-Market Fit?](https://images.ctfassets.net/40w0m41bmydz/MPK8UClmwoBy0gGxj670A/af66be13d7e24068f305667683e99a6e/CDT-878_Organic_content_thumbnail_growth_03.png?w=680&h=385&q=50&fm=png)
Learn how to achieve product-market fit with our comprehensive guide
![What Is Venture Debt?](https://images.ctfassets.net/40w0m41bmydz/2FJ7EXJNWTEbdSvX7G00Ti/253ad9cf94977b6971a01b23164dc548/CDT-878_Organic_content_thumbnail_financial_mgmt_02.png?w=680&h=385&q=50&fm=png)
Venture debt is a form of debt financing aimed at early-stage companies
![What is a credit default swap (CDS)?](https://images.ctfassets.net/40w0m41bmydz/7DLe4dghxeYE2jzXWA5FOG/42c5f1a58f97fd768c0646ee8df8d2b4/CDT-878_Organic_content_thumbnail_cashflow_03.png?w=680&h=384&q=50&fm=png)
Credit default swaps are derivatives used to swap the risk of debt default
![What is CAGR (compound annual growth rate)?](https://images.ctfassets.net/40w0m41bmydz/5tPd8B199ctdFNRAzHZoOk/ad5a3f15b882035bdd70213c06841761/CDT-878_Organic_content_thumbnail_financial_mgmt_04.png?w=680&h=385&q=50&fm=png)
Learn how to use the compound annual growth rate formula right here.
![What is penetration pricing?](https://images.ctfassets.net/40w0m41bmydz/6xWIJ7Xp1Op74Tc6YycJuT/6cd9c2df38275ea0d3acd91b268eaf7e/CDT-878_Organic_content_thumbnail_retention_04.png?w=680&h=384&q=50&fm=png)
Find out everything you need to know about penetration pricing strategies.
![Is product bundling right for your business?](https://images.ctfassets.net/40w0m41bmydz/4MeE0LMPQd9WpaUMAr3Utc/45ccb4db4f710fd665aa89213ebb0ab0/CDT-878_Organic_content_thumbnail_growth_02.png?w=680&h=385&q=50&fm=png)
Product bundling is a strategy for grouping goods and selling them together.