30% of your churn is involuntary, stemming from failed payments. With GoCardless, maximise payment success and retain your customers for longer.
30% of your churn is involuntary
The average GoCardless payment failure rate at the first attempt is just 2.9%. If a payment does fail, Success+ uses payment intelligence to retry payments on the best day for each customer. 30% of that churn is involuntary, typically caused by failed credit and debit card payments. It occurs when a card is lost or stolen, it expires, or the customer’s bank rejects the payment.
We didn’t want recurring card payments because as soon as the card expires, you lose that donor.
Charlotte Hillenbrand, Executive Director of Innovation & Digital, Comic Relief
Is it time to rethink your payment strategy?
On average, businesses with B2C revenue see 16-20% their failed payments turn into bad debt, while B2B businesses see 11%-15% turn into bad debt.
This startling statistic was uncovered in a Forrester Consulting survey of 700 payment decision-makers.
Read the new report to get all the insights, as well as recommendations for how to overcome your payment challenges.
Reduce failed payments to as low as 0.9%
The average GoCardless payment failure rate at the first attempt is just 2.9%. If a payment does fail, Success+ uses payment intelligence to retry payments on the best day for each customer.
Pull-based payment collection
GoCardless is built on bank debit, a pull-based, bank-to-bank payment method that allows businesses to pull payments directly from their customers’ bank accounts.
Low payment failure rates
With GoCardless, around 97.5% of payments will be collected successfully at the first time of asking. With real-time reporting, know instantly when a payment does fail so you can take action.
Success+ uses payment intelligence to retry payments on the best day for each customer. Recover, on average, 70% of failed payments.
Optimise your payments with Success+
Success+ does the heavy lifting, calculating the best day to retry a payment, automating the retries and tracking the results. 89% of businesses said Success+ saves them time. Learn more
Local payments, global reach
No matter where your customers are in the world, make paying your business quick and simple. With GoCardless, offer a trusted payment method and localise your payment pages for more than 30 countries including the UK, Eurozone countries, the USA and Australia.
We have a payment failure rate of only 0.4%, and many of those are rectified instantly upon retrying the payment.
Damian Clements, Finance Director, Yorkshire Energy
"Getting everything live was totally painless"
The British Journal of Photography is a renowned photography magazine with subscribers based all over the world. Using GoCardless, BJOP has been able to increase renewal rate from 60 to 90%, and transform its online offering into an end-to-end subscription model.