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Reduce churn

30% of your churn is involuntary, stemming from failed payments. With GoCardless, maximise payment success and retain your customers for longer.

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30% of your churn is involuntary

Churn is a concern for every subscription business. Every subscriber that churns is a source of recurring revenue lost, and acquiring a new customer is up to 25x more expensive than retaining an existing one. 30% of that churn is involuntary, typically caused by failed credit and debit card payments. It occurs when a card is lost or stolen, it expires, or the customer’s bank rejects the payment.

We didn’t want recurring card payments because as soon as the card expires, you lose that donor.

Charlotte Hillenbrand, Executive Director of Innovation & Digital, Comic Relief

Is it time to rethink your payment strategy?

On average, businesses with B2C revenue see 16-20% their failed payments turn into bad debt, while B2B businesses see 11%-15% turn into bad debt.

This startling statistic was uncovered in a Forrester Consulting survey of 700 payment decision-makers.

Read the new report to get all the insights, as well as recommendations for how to overcome your payment challenges.

Read the full report

Reduce failed payments to as low as 0.5%

The average GoCardless payment failure rate at the first attempt is just 2.5%. Optimise your payments even further, using Success+ to retry those that do fail.

  • Pull-based payment collection

    GoCardless is built on bank debit, a pull-based, bank-to-bank payment method that allows businesses to pull payments directly from their customers’ bank accounts.

  • Low payment failure rates

    With GoCardless, around 97.5% of payments will be collected successfully at the first time of asking. With real-time reporting, know instantly when a payment does fail so you can take action.

  • Intelligent retries

    Sit back and let Success+ retry payments on the optimal day to collect from each customer. Recover up to 76% of any payments that do fail with Success+.

Optimise your payments with Success+

Success+ does all the heavy lifting, calculating the best time to retry a payment and tracking which payments have been successfully collected. 89% of businesses said Success+ saves them time.

Learn more

Local payments, global reach

No matter where your customers are in the world, make paying your business quick and simple. With GoCardless, offer a trusted payment method and localise your payment pages for more than 30 countries including the UK, Eurozone countries, the USA and Australia.

We have a payment failure rate of only 0.4%, and many of those are rectified instantly upon retrying the payment.

Damian Clements, Finance Director, Yorkshire Energy

"Getting everything live was totally painless"

The British Journal of Photography is a renowned photography magazine with subscribers based all over the world. Using GoCardless, BJOP has been able to increase renewal rate from 60 to 90%, and transform its online offering into an end-to-end subscription model.

Read the full story

Trusted by over 50,000 businesses of all sizes

Reduce involuntary churn

"We’ve had less than a dozen payment failures since we started using GoCardless."

International coverage

“We use a single integration for Direct Debit in the UK, Sweden and Germany”

67% reduction in debtor days

“The whole accounting process is faster and we’ve eliminated billing errors."

Preferred by customers

“70% of our European customers have chosen GoCardless over credit card to make their payments.”

90% renewal rate

"We wanted an end-to-end subscription model. GoCardless helps make that possible."

50-85% adoption

“For us, it means we get paid reliably and on time with better visibility into our payments data.”

Want to learn more?

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Speak to our payment experts today about your payment challenges, and see how we can help.

Contact sales

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+44 20 8338 9539


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+44 20 8338 9540

Seen 'GoCardless Ltd' on your bank statement? Learn more

GoCardless Ltd., Sutton Yard, 65 Goswell Road, London, EC1V 7EN, United Kingdom

GoCardless (company registration number 07495895) is authorised by the Financial Conduct Authority under the Payment Services Regulations 2017, registration number 597190, for the provision of payment services. GoCardless SAS (23-25 Avenue Mac-Mahon, Paris, 75017, France), an affiliate of GoCardless Ltd (company registration number 834 422 180, R.C.S. PARIS), is authorised by the ACPR (French Prudential Supervision and Resolution Authority), Bank Code (CIB) 17118, for the provision of payment services.