GoCardless for enterprise businesses
Reduce churn
30% of your churn is involuntary, stemming from failed payments. With GoCardless, maximize payment success and retain your customers for longer.
![Reduce churn](https://images.ctfassets.net/40w0m41bmydz/boWZjACFpiBk4pB0wvLtB/54a9a40a98e947bce1297255ca599b08/reduce-churn-hero.png?w=1980&h=1979&q=50&fm=png)
![Reduce churn](https://images.ctfassets.net/40w0m41bmydz/boWZjACFpiBk4pB0wvLtB/54a9a40a98e947bce1297255ca599b08/reduce-churn-hero.png?w=1980&h=1979&q=50&fm=png)
![30% of your churn is involuntary](https://images.ctfassets.net/40w0m41bmydz/5Pa4jN9nryQp9Tn2WHbdcc/1eb7675d7c4cb134c5e032a02d2b18af/involuntary-churn-rate-en.png?w=1993&h=1992&q=50&fm=png)
![30% of your churn is involuntary](https://images.ctfassets.net/40w0m41bmydz/5Pa4jN9nryQp9Tn2WHbdcc/1eb7675d7c4cb134c5e032a02d2b18af/involuntary-churn-rate-en.png?w=1993&h=1992&q=50&fm=png)
30% of your churn is involuntary
Churn is a concern for every subscription business. Every subscriber that churns is a source of recurring revenue lost, and acquiring a new customer is up to 25x more expensive than retaining an existing one. 30% of that churn is involuntary, typically caused by failed credit and debit card payments. It occurs when a card is lost or stolen, it expires, or the customer’s bank rejects the payment.
We’ve had fewer than a dozen payment failures since we started using GoCardless eight months ago, which is really impressive.
Patrick Hughes, (Former) Assistant Corporate Controller, Autotask
Reduce failed payments to as low as 0.5%
The average GoCardless payment failure rate at the first attempt is just 2.5%. Optimise your payments even further, using Success+ to retry those that do fail.
![Reduce failed payments to as low as 0.5%](https://images.ctfassets.net/40w0m41bmydz/ILJlA8JMEB3QRl3yInZH9/73d0980192efec4df77843669d2c2ec7/reduce-failed-payments-en.png?w=2660&h=618&q=50&fm=png)
![Reduce failed payments to as low as 0.5%](https://images.ctfassets.net/40w0m41bmydz/ILJlA8JMEB3QRl3yInZH9/73d0980192efec4df77843669d2c2ec7/reduce-failed-payments-en.png?w=2660&h=618&q=50&fm=png)
Pull-based payment collection
GoCardless is built on bank debit, a pull-based, bank-to-bank payment method that allows businesses to pull payments directly from their customers’ bank accounts.
Low payment failure rates
With GoCardless, around 97.3% of payments will be collected successfully at the first time of asking. With real-time reporting, know instantly when a payment does fail so you can take action.
Intelligent retries
Sit back and let Success+ retry payments on the optimal day to collect from each customer. Recover up to 76% of any payments that do fail with Success+.
![Optimize your payments with Success+](https://images.ctfassets.net/40w0m41bmydz/3LjjG9waEQ2B0gIwIyv7NQ/aa2c3b572b05f88242684de40db2cd6f/calculating-history-sky-en-us.png?w=2592&h=2592&q=50&fm=png)
![Optimize your payments with Success+](https://images.ctfassets.net/40w0m41bmydz/3LjjG9waEQ2B0gIwIyv7NQ/aa2c3b572b05f88242684de40db2cd6f/calculating-history-sky-en-us.png?w=2592&h=2592&q=50&fm=png)
Optimize your payments with Success+
Success+ does all the heavy lifting, calculating the best time to retry a payment and tracking which payments have been successfully collected. 89% of businesses said Success+ saves them time.
![Fully-customizable payment pages](https://images.ctfassets.net/40w0m41bmydz/7ycmF9PZdvmFPdYNbq2lM9/93a21c809fd02e470fbd6028082f4542/tablet-fitness-en-us.png?w=1993&h=1992&q=50&fm=png)
![Fully-customizable payment pages](https://images.ctfassets.net/40w0m41bmydz/7ycmF9PZdvmFPdYNbq2lM9/93a21c809fd02e470fbd6028082f4542/tablet-fitness-en-us.png?w=1993&h=1992&q=50&fm=png)
Fully-customizable payment pages
Provide your customers with a seamless, on-brand, and high-converting payment experience as soon as they start doing business with you.
We have a payment failure rate of only 0.4%, and many of those are rectified instantly upon retrying the payment.
Damian Clements, Finance Director, Yorkshire Energy
!["Getting everything live was totally painless"](https://images.ctfassets.net/40w0m41bmydz/6soPWT62AeUd23vvC4RnRH/c71a292b792ab707dde13a593d60a450/BJOP-story.png?w=1993&h=1992&q=50&fm=png)
!["Getting everything live was totally painless"](https://images.ctfassets.net/40w0m41bmydz/6soPWT62AeUd23vvC4RnRH/c71a292b792ab707dde13a593d60a450/BJOP-story.png?w=1993&h=1992&q=50&fm=png)
"Getting everything live was totally painless"
The British Journal of Photography is a renowned photography magazine with subscribers from all over the world. Using GoCardless, BJOP has increased its renewal rate from 60 to 90%, and transformed its online offering into an end-to-end subscription model.
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