Skip to content
Go to GoCardless homepage
Log inSign up


Reduce churn

30% of your churn is involuntary, stemming from failed payments. With GoCardless, maximise payment success and retain your customers for longer.

Talk to sales

30% of your churn is involuntary

Churn is a concern for every subscription business. Every subscriber that churns is a source of recurring revenue lost, and acquiring a new customer is up to 25x more expensive than retaining an existing one. 30% of that churn is involuntary, typically caused by failed credit and debit card payments. It occurs when a card is lost or stolen, it expires, or the customer’s bank rejects the payment.

We’ve had less than a dozen payment failures since we started using GoCardless eight months ago, which is really impressive.

Patrick Hughes, (Former) Assistant Corporate Controller, Autotask

Reduce failed payments to as low as 0.5%

The average GoCardless payment failure rate at the first attempt is just 2.5%. Optimise your payments even further, using Success+ to retry those that do fail.

  • Pull-based payment collection

    GoCardless is built on bank debit, a pull-based, bank-to-bank payment method that allows businesses to pull payments directly from their customers’ bank accounts.

  • Low payment failure rates

    With GoCardless, around 97.5% of payments will be collected successfully at the first time of asking. With real-time reporting, know instantly when a payment does fail so you can take action.

  • Intelligent retries

    Sit back and let Success+ retry payments on the optimal day to collect from each customer. Recover up to 76% of any payments that do fail with Success+.

Optimise your payments with Success+

Success+ does all the heavy lifting, calculating the best time to retry a payment and tracking which payments have been successfully collected. 89% of businesses said Success+ saves them time.

Learn more

Fully-customisable payment pages

Provide your customers with a seamless, on-brand, and high-converting payment experience right from the start of their relationship with your business.

We have a payment failure rate of only 0.4%, and many of those are rectified instantly upon retrying the payment.

Damian Clements, Finance Director, Yorkshire Energy

"Getting everything live was totally painless"

The British Journal of Photography is a renowned photography magazine with subscribers based all over the world. Using GoCardless, BJOP has been able to increase renewal rate from 60 to 90%, and transform its online offering into an end-to-end subscription model.

Read the full story

Trusted by over 50,000 businesses worldwide

SiteMinder & Recurring Payments

"We know exactly how much we will be paying. This level of visibility is massive for our global business."

Les Mills & Recurring Payments

"GoCardless has saved us development costs and made supporting our customers so much easier."

Receipt Bank & Recurring Payments

"GoCardless is the best for Direct Debit so it’s great to be able to use it across different geographies"

intY & Recurring Payments

"With GoCardless, the whole accounting process is faster and we’ve eliminated billing errors."

Deloitte & Recurring Payments

"We have been able to cut out the cross-checking of payments and the time spent chasing debts."

Autotask & Recurring Payments

"With GoCardless, we don’t rely on customers making a ‘push’ payment-this has helped us reduce our DSOs."

Want to learn more?

Contact sales

Speak to our payment experts today about your payment challenges, and see how we can help.

Contact sales

Contact Us


Contact sales


Seen 'GoCardless Ltd' on your bank statement? Learn more

GoCardless Ltd., 353 Sacramento St 9th Floor, San Francisco, CA 94111, US

GoCardless (company registration number 07495895) is authorised by the Financial Conduct Authority under the Payment Services Regulations 2017, registration number 597190, for the provision of payment services.