Our approach to testing
To ensure that we keep building the best payment solution for you & your customers, GoCardless will be testing ways to improve areas of our product. Sometimes when we run a test a small number of your customers may see a slightly different experience.
Payer experience is an extremely important part of both our business & yours. We want to help more and more of your customers to pay you through GoCardless.
We’re continually researching and developing ways to make our product better for you, such as looking at how we make it easier for your customers to use our payment pages, so more of them end up paying you using GoCardless. Part of this research process involves testing with real customers to help us make informed decisions using data.
Feature update: GoCardless is now available in French, Spanish & German
As we continue with our mission to create a global payments network, we’re making the experience for our international customers even better, by now supporting French, Spanish and German language selection from within GoCardless.
Changes to email security for Pro merchants
We launched GoCardless Pro back in 2014 to give merchants more control over their customer experience, making it possible to guarantee your business name appearing on customers' bank statements, build your own Direct Debit mandate setup flow and have more control over notifications sent to customers.
Direct Debit schemes require that you send customers "advance notice", letting them know when payments will leave their account. Merchants on the Pro package can send these themselves, or have GoCardless send clean, unbranded and compliant notifications on their behalf.
Most of our merchants choose to use GoCardless' built-in notifications, making it quicker to get up and running and avoid worries about compliance.
Until now, if you were on Pro, we've sent these notifications so they appear to come from your email address, as well as displaying your name in the "From" header. We also set the "Reply To" so that replies from your customers with queries or questions go directly to you.
Since we built this functionality three years ago, a lot has changed in the email security landscape, particularly with the growing popularity of DomainKey Identified Mail (known as DKIM) which makes it more difficult to send emails that look like they come from someone else - often called "spoofing".
How Marketing and Design teams can feel the love…❤️
Marketing and Design are remarkably similar teams. They’re often seen as the business’s creative arms; fuelled by customer insight, constantly testing and improving their work using data.
A strong bond between these teams is essential to any growing business. Successful lines of communication as well as shared goals and learnings from their projects will enable each team to do their most impactful work.
As a Product Marketer, I work on communication pieces to support new product work, such as in-product copy, web pages, guides, sales decks, and videos. Most of the content I build requires a good amount of design input before it can be used as external facing material. Meaning I rely pretty heavily on design teams to help me do my job well.
At a high-growth company like GoCardless, we have new faces appearing all the time, including in the design and marketing teams. It’s important for teams to establish core ways of working together that won’t get diluted when new people join, or disappear completely when people move on.
To understand how Marketing and Design can work best together, I asked the teams here at GoCardless to think about what's helped or hindered them in the past. I've compiled their advice into the following six tips: