Why move customers to Direct Debit?

With a third of payments in the UK paid late, many businesses are moving customers to Direct Debit to help them get paid on time, every time.


With a third of payments in the UK paid late, many businesses are looking to Direct Debit to help them get paid on time, every time.

  • 4.2 billion Direct Debit payments were made in the UK in 2017, up 155 million on the previous year.
  • In a 2018 survey of 736 SMEs taking Direct Debit payments through GoCardless, 84% said they spent less time chasing invoices and 74% spent less time on reconciliation; while 80% said their cash flow had improved and 78% said their business’ average debtor days had reduced.

But how do you go about getting your customers to move to this way of paying? In this guide, we’ll cover:

  • How to explain GoCardless to customers
  • When and how to ask customers to switch to Direct Debit
  • Different approaches to moving customers to Direct Debit
  • What to say to when making the request
  • Dealing with objections
  • What your customer sees when they pay through GoCardless

“We’ve had good feedback from customers about how easy it is to pay with Direct Debit. Even those merchants who were reluctant to move at first realise that it has made their lives easier. In the majority of cases, Direct Debit benefits both us and our customers.”

Iain Worthington, Finance Director, VIA – unified communications for business

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