GoCardless is the simpler way to accept Direct Debit
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Our tips on making payments work for you
How can Direct Debit impact the numbers you care most? Find out as we explain the relationship between Direct Debit and four key SaaS success metrics.
Some business costs have a habit of dropping under the radar – until you reach scale and it turns out that they represent a major cost to your profitability.
We asked some of the most successful B2B SaaS entrepreneurs about how they scale, improve customer experiences and optimise every touch point. This is what they said.
Everything you need to know about taking regular payments from customers by card.
For all businesses, payment processing is a critical part of revenue collection. But in the subscription business model, it’s paramount. That's one reason why many SaaS companies are adopting simpler, more efficient payment processing models.
Churn is an important measure of how successful a business will be in the long term and directly relates to the business’s lifetime value (LTV). Therefore, reducing churn and increasing the LTV of a business ultimately leads to an increased return on the customer acquisition cost (CAC).
Both European businesses and shoppers have a unique set of preferences when it comes to paying for online goods and services. Optimising the payment process allows US companies to outpace the competition and capture a group of customers who are ready and willing to spend.
SaaS tools can improve more than a company’s finance and sales functions – if only business owners realised it. When used for HR, marketing, and customer services, they can be the cloud’s silver lining.
Having a carefully planned and executed payments strategy in place leads to better customer experience, increased customer retention, and, for larger businesses, creates potential for significant revenue uplift.
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Sutton Yard, 65 Goswell Road,
GoCardless (company registration number 07495895) is authorised by the Financial Conduct Authority under the Payment Services Regulations 2009, registration number 597190, for the provision of payment services.