The little churn book: Advice from SaaS business leaders and investors

We've collected together advice on churn from some of the world’s most successful and outspoken investors and SaaS C-suite executives.


How payments impact key subscription metrics

How do you measure churn? Why does it matter? And what should you do about it?

Churn is the enemy of every SaaS business. A customer who leaves before you have recouped your cost of acquisition is worse than not signing up a customer at all. We've collected the advice of some of the world’s most successful and outspoken investors and SaaS C-suite executives, including Close.io, Notion Capital, Balderton Capital, 500 Startups, Salesforce, Zuora, Gainsight, Matrix Partners, ProfitWell, Baremetrics and GoCardless, for an insight into meeting the churn challenge head-on.

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Latest features

Video: Can you pay by credit or debit card through GoCardless?

As GoCardless specialises in bank to bank payments, you can’t use us to process card payments. But why is this? Joe Robins explains in this video quick guide.

On-demand webinar: How to improve your clients’ cash flow

Watch our webinar and learn how to help your clients improve their cash flow with tips and advice from experts at Float, GoCardless and Chaser.

Push vs. pull payments: a quick guide

Watch our 3-minute quick guide to push vs. pull payments to find out which is best for your business, and how the right option can save you time and effort when collecting payments.

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Reference guides

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