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3 min readSubscription

8 Most Important KPIs for a Subscription Business

The 8 most integral KPIS for assessing the health of your subscription business.


[Webinar] Mastering Payments: How Customers Pay Impacts How long They Stay

Join Deputy, Zuora and GoCardless to discuss the importance of customer churn and how to optimize payments for customer retention.

2 min readSubscription

5 Benefits of a Subscription Business Model

Benefits of subscription models include better cash flow.

2 min readSubscription

Best Subscription Billing Software Solutions

Discover the best subscription billing software available

2 min readSubscription

How to Store Credit Card Information Securely

Protect your customers from identity theft when storing credit card information.

2 min readSubscription

Efficiently Taking Subscription Payments

Find out how and why to work with subscription payment plans

2 min readSubscription

Why Are Subscription Services So Popular?

Get the lowdown on the rise of subscription services with GoCardless.

2 min readSubscription

How to Run a Subscription-Based Business

SBBs focus on customer retention over customer acquisition.

5 min readEnterprise

3 ways CFOs must harness the power of open banking

What CFOs have to gain with open banking

2 min readSubscription

What is lead velocity rate (LVR)?

Track growth in real-time using the lead velocity rate, or LVR

2 min readSubscription

Trends Driving the Subscription Economy

See the most prominent trends driving the growth of the subscription economy.

3 min readSubscription

Changing Your SaaS Pricing Model

Get the inside track on how to reprice your SaaS products and services.

3 min readSaaS

Making free trials work for your SaaS business

Could free trials work for you? Explore SaaS free trial best practices.

2 min readFinance

What is annual contract value (ACV)?

Understand the importance of annual contract value to SaaS companies.

2 min readSaaS

The importance of COGS for SaaS businesses

COGS refers to the direct costs of selling and delivering your products.

3 min readSaaS

Predictive Analytics for SaaS Businesses

Predictive analytics uses data to predict the likelihood of future outcomes.

3 min readAccountants

What is total contract value (TCV)?

Total contract value refers to the total value of a contract, including fees.

2 min readSubscription

What Is ARPU (Average Revenue Per User)?

Learn more about ARPU, including ARPU vs. LTV, with our helpful guide.

3 min readSubscription

What is customer lifetime value (CLV)?

Customer lifetime value is an important, customer-centric metric. Read on.

3 min readSubscription

How SaaS companies can improve customer lifecycle

Discover more about how to boost your SaaS company’s customer lifecycle.

3 min readGoCardless

GoCardless & Recurly offer subscription businesses improved coverage for recurring payments

GoCardless & Recurly offer better coverage for subscription businesses

3 min readSubscription

What is proration?

Want to know more about proration? Check out our prorated definition.

2 min readSubscription

What is a perpetual license?

Our comprehensive guide to perpetual licenses vs. subscription licenses.

2 min readSubscription

Why does MRR churn matter for SaaS businesses?

Get the lowdown on MRR for SaaS businesses with our comprehensive guide.

Interested in automating the way you get paid? GoCardless can help

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