Last editedMay 20212 min read
Traditional ways of working may soon be a thing of the past. With the number of freelancers expected to total over 80 million by the year 2027 (that’s half the US workforce) your business might want to get up to date on the gig economy. But what is the gig economy, beyond a buzzword you may have heard on the news or around the water cooler? Let’s find out, starting with our gig economy definition.
Gig economy definition
The gig economy is – in a nutshell – a market of workers that aren’t permanent employees. These workers take on jobs on a gig by gig basis. That is, they’re freelancers that work on-demand, from anywhere, not permanent employees. The internet has been imperative to the rise of gig workers who work remotely, connecting people across the globe, regardless of time zone or location. But you don’t need to work globally to benefit from a career in the gig economy. You can work in-person with local clients too.
Who makes up the gig economy?
The idea of a free spirit who jumps from job to job may conjure images of musicians and creatives, but the gig economy is being utilized by a wide range of professionals, including:
Freelancers who work for many businesses on short-term projects
Consultants who offer professional advice and guidance
Seasonal workers who take up jobs on an as-needed basis
Contractors who are like regular employees but work on an independent basis
Lots of roles/jobs can fall within the gig economy, including:
Drivers for ridesharing apps
Food delivery drivers
Virtual assistants and PAs
This means businesses, especially small businesses who can’t afford full-time staff, can still call on expert workers when they need them. For example, your business’s website only needs to be designed, populated, and launched once, so you can budget for this event without worrying about the long-term costs of employing a developer, designer, and writer.
The gig economy also gives workers the opportunity to work for a range of businesses and avoid traditional ways of working. Management accountants, for example, can serve as consultants for clients across a range of industries, rather than just one company.
Pros and cons of the gig economy
As popular as the gig economy is, it’s not for everyone. Some people thrive with the freedom that accompanies freelance work, while others prefer the security of traditional work contracts.
Advantages of the gig economy:
Ability to enter new career paths
Short-term work allows for variety
Businesses can employ workers on a as-needed basis
Businesses can benefit from in skilled workers without long-term commitments
Many gig economy workers can also benefit from being “digital nomads,” meaning they can work from anywhere, so long as they have an internet connection. In turn, this enables gig economy workers to base themselves in locations with much cheaper living costs than the area where clients are located.
Disadvantages of the gig economy:
No benefits: as a non-permanent employee, you don’t get benefits like retirement plans or health insurance
Taxes can be more complicated
Lack of ‘belonging’: the workplace is always changing, and workers rarely have the opportunity to form long-term relationships with co-workers
No long-term security: freelancers always need to have the next job lined up
The California gig economy law (Proposition 22) demonstrated that gig workers who serve as delivery drivers aren’t treated equal to employees and aren’t permitted the same benefits like unemployment or health insurance. There are fears that the California gig economy law will encourage other states to also deny gig economy workers these sorts of benefits. This is something workers should consider before taking the plunge into gig work. However, this also provides a fertile ground for businesses to differentiate themselves when it comes to attracting talent, i.e., improving salary or offering benefits to gig workers.
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