Payer preference
[Report] Global payment preferences for recurring B2B purchases
Payment preference matters.
The payment methods businesses offer their customers don’t always align with how their customers want to pay.
We partnered with YouGov to survey 4,990 businesses on how they prefer to pay.
![[Report] Global payment preferences for recurring B2B purchases](https://images.ctfassets.net/40w0m41bmydz/3N1mIMkVhDbFJWYbzaguYw/0d2f0d5870c8a60af3f549f8b31b2c87/global-payment-preferences-b2b-report-hero.jpeg?w=1200&h=1510&q=50&fm=webp)
Key takeaways:
Direct Debit is the preferred way to pay in the UK, Spain and Denmark
Corporate cards continue to dominate North America
B2B SaaS companies should offer bank debit as their next payment method.
What you’ll learn
How B2B payment preference differs by country
Why a one-size-fits-all approach to payment methods is a risky
Why digital wallets shouldn’t be the default second option
How businesses that offer multiple payment methods grow their revenue faster
Which methods are likely to convert your prospects into long-term, paying customers.
Benefits of payer choice
Boost Conversions
Businesses that offer more payment methods get results. Businesses offering 5+ payment methods grew 4% faster than those offering 1-3 payment methods.
Retain customers
By addressing consumer payment preferences, you can minimize payment failures and retain your customers for longer.
Improve brand credibility
Providing a payment method that is specifically available and preferred in a country, promotes trust in your brand and in your legitimacy as a business with potential customers.
Leverage payer preferences to your advantage.
Speak with a payment expert to learn how you can optimise your payments strategy.