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What is the AIDA model?
What is the AIDA model?

AIDA funnel marketing can streamline your advertising efforts. Here’s how

2 min read
Growth
What is deflation?
What is deflation?

Find out how deflation differs from inflation, and what it means for you

3 min read
Finance
Introduction to macroeconomics
Introduction to macroeconomics

Understanding the principles of macroeconomics is useful for any business

3 min read
Finance
Understanding microeconomics
Understanding microeconomics

Learn more about the law of supply and demand in microeconomic theory

3 min read
Finance
Is impact investing profitable?
Is impact investing profitable?

What is impact investing, and what types of investors does it attract?

2 min read
Finance
Laissez-faire: definition, principles, and examples
Laissez-faire: definition, principles, and examples

Laissez-faire economics define the role of a government in the economy

2 min read
Finance
Introduction to behavioural economics
Introduction to behavioural economics

Why do we make financial decisions? Behavioural economics looks for answers

3 min read
Finance
Stagflation: definition, causes, and examples
Stagflation: definition, causes, and examples

When inflation coincides with a stagnant economy, it’s called stagflation

2 min read
Finance
5 mistakes businesses make during international expansion and how to avoid them
5 mistakes businesses make during international expansion and how to avoid them

What are the big mistakes that send international expansion plans off the rails?

5 min read
Enterprise
5 key findings on how consumers choose to pay
5 key findings on how consumers choose to pay

Leverage the highlights of the latest consumer payment preferences research.

3 min read
Enterprise
What does it mean to be a blue chip?
What does it mean to be a blue chip?

Blue chip companies are reputable businesses that can be trusted to succeed

2 min read
Finance
Financial instruments: definition and examples
Financial instruments: definition and examples

What are financial instruments? Discover the different types and their uses

3 min read
Finance
How does recession impact businesses?
How does recession impact businesses?

Recession can take a toll on any business. Find out how to survive and thrive

3 min read
Finance
Mutual fund: definition, benefits, and examples
Mutual fund: definition, benefits, and examples

What makes mutual funds a savvy investment opportunity? Here’s what to know

3 min read
Finance
Revolving credit: definition and examples
Revolving credit: definition and examples

Revolving credit facilities offer plenty of flexibility for businesses

3 min read
Finance
5 facts about how B2B SaaS customers choose to pay
5 facts about how B2B SaaS customers choose to pay

Payment preference matters. Learn how SaaS businesses can win more subscribers.

3 min read
Payments
What is cost accounting?
What does an auditor do?
What does an auditor do?

Find out how the role of auditor can keep your company compliant

2 min read
Accountants
 What is market value?
What is market value?

Find out about market value and how a price is placed on your business

2 min read
Finance
What does work in progress mean?
What does work in progress mean?

Find out what work in progress means for your accounts

2 min read
Accountants
3 ways GoCardless helps you choose the right payment mix
3 ways GoCardless helps you choose the right payment mix

Win more customers by meeting consumer demand with GoCardless.

4 min read
Enterprise
How do customers want to pay for their household energy bills?
How do customers want to pay for their household energy bills?

Learn how consumers prefer to pay for their energy bills.

3 min read
Enterprise
Exchange traded funds (ETF) explained
Exchange traded funds (ETF) explained

There are many different types of ETFs. Find out how ETF trading works

2 min read
Finance
Year to date (YTD): What is it and how to calculate it
Year to date (YTD): What is it and how to calculate it

Discover the year to date meaning and why it’s so important to know

2 min read
Finance