Privacy Centre

Prospects and Visitors

Our privacy practices for people who visit our website or who work for companies that might be a good fit for our services

Who is GoCardless?

GoCardless provides the technology and other services that help merchants around the world process payments for their goods or services. 

If you have a question about how we handle your personal data, you can reach us at: 

GoCardless Ltd., Sutton Yard, 65 Goswell Road, London EC1V 7EN, United Kingdom

Contact the Data Protection Officer

Our marketing and your choices

Like many businesses that sell to other companies, we have a legitimate interest in engaging in sales, marketing and lead generation activities. We respect your right to opt out of these activities, which you can do at any time by clicking the “unsubscribe” link in one of our emails or asking a GoCardless caller to take you off our lists. You can ask us at any time not to carry out profiling for direct marketing, or to stop using profiling and marketing cookies, using our cookie preference tool.

Where did we get your email address?

If you didn’t provide it to us yourself by requesting content or registering for an event, we may have found it online or purchased it as part of a lawfully acquired list. We might have just found your name and used the services of an email verification tool, or we may have guessed it from the normal email style of your company. Wherever it came from, you can tell us not to contact you again using the unsubscribe link in the footer of the email you received or by contacting support at any time.

How do we collect and use personal data?

So that we can sell our services and grow our business, we identify and communicate with companies that might be a good fit for our services. In addition to providing you with the content or service you request, we collect and use personal data to:

Market our services to you

- We send marketing emails and campaigns

- We make sales calls

- We purchase targeted online advertising 

- We measure which campaigns lead to the most sign-ups

Understand and improve our services

- We gather website analytics and track email open rates

- We observe and test the effectiveness of our content and website

Here is more detail about how and why we engage in these activities:

Providing you with our content and services

We use identification, contact, company, interaction and connection data to send you the content or service you request.

Identifying prospective customers

We use identification, contact, company and preferences data to help us identify the companies who are most likely to use our services.

Operating webforms and online chat tools

We use identification, contact, company, interaction and connection data to operate and learn more from our onlne forms and chat tools.

Serving effective advertising

We use identification, contact, company, interaction, connection and preferences data to help identify and communicate online with people from companies who might be a good fit for our services, through practices like retargeting, account-based marketing, and social media lookalikes. 

Analytics and A/B testing

We use interaction and connection data to understand how visitors use our site and services.

Marketing attribution

We use identification, contact, company, interaction and connection data to measure the effectiveness of our marketing campaigns.

What personal data do we use?

  1. Identification information, such as name, job title.
  2. Contact information, such as email address, phone number, work address, country and language.
  3. Company information, such as company or organisation name, industry, size and other details that allow us to understand whether the company is a good fit for our services.
  4. Connection information, such as type of device you use to access our services, operating system and version, device identifiers, network information, IP address and location derived from it.
  5. Interaction information, how you came to our website, which pages you visit, how long you remain on a page or view a video, whether you opened an email or clicked a link, records of your contact by phone, email, webform or chat, and other information about the reasons for the communication.
  6. Preferences, such as the types of services that may interest you, whether you have agreed to receive marketing information or newsletters about our services, or whether you have opted out.

If you have a question or a problem

You can contact our privacy team to ask a question or exercise your rights or choices about our privacy practices.

If we can’t resolve your concerns, you may have the right to complain to a data protection authority or other regulator where you live or work, or where you believe a breach may have occurred.

More legal details

Read more about our data protection compliance and the further legal details required in some countries, such as:

  • What makes our processing lawful?
  • Who do we share personal data with?
  • How do we protect data that crosses borders?
  • How do we make automatic decisions about people?
  • How long do we keep the data?
  • What rights do you have and how do you exercise them?

GoCardless Ltd., Sutton Yard, 65 Goswell Road, London, EC1V 7EN, United Kingdom

GoCardless (company registration number 07495895) is authorised by the Financial Conduct Authority under the Payment Services Regulations 2017, registration number 597190, for the provision of payment services.