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Chris Hooper

Global Head of Content Marketing

As Global Head of Content Marketing, Chris oversees all of the content requirements for our organic, growth marketing, and demand generation campaigns. This requires a fundamental understanding of the pain points our customers are experiencing and a thorough comprehension of the ways those customers consume and engage with content. A growth marketing expert in the tech space, Chris has worked with complex global businesses such as Google, AWS, Microsoft, SAP, Adobe, Dell and Oracle to grow their most valuable customers, increase revenue and speed up deal cycles. He has also led on customer lifecycle management programs and account-based marketing strategies for BlackRock, EY, Grant Thornton and UBS.

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Latest Articles

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3 min read

Five questions for GoCardless president Paul Stoddart

Get to know GoCardless' new president and learn about his plans for the future

2 min read

What is bank pay? Everything you need to know

Learn about bank pay and how it's going to revolutionise payments.

2 min read

Open Banking Apps Explained

A simple explanation of the benefits of open banking and open banking apps.

2 min read

How to Set Up a Payment Link

Create custom payment links for your website, newsletter, or email campaign.

7 min read

Trailblazers and latecomers: open banking around the world

Which countries are leading the way in open banking development?

6 min read

Guide to ACH return codes

What happens if an ACH payment is returned? Find out right here.

4 min read

7 subscription metrics you need to be tracking in 2020

LTV. Churn. MRR. What else are you missing?

5 min read

A Complete Guide to Bacs Payments

A guide on Bacs payments in the UK: everything you need to know about Direct Debit, Bacs Direct Credit, CHAPS and Faster Payments.