
Chris Hooper
Global Head of Content Marketing
As Global Head of Content Marketing, Chris oversees all of the content requirements for our organic, growth marketing, and demand generation campaigns. This requires a fundamental understanding of the pain points our customers are experiencing and a thorough comprehension of the ways those customers consume and engage with content. A growth marketing expert in the tech space, Chris has worked with complex global businesses such as Google, AWS, Microsoft, SAP, Adobe, Dell and Oracle to grow their most valuable customers, increase revenue and speed up deal cycles. He has also led on customer lifecycle management programs and account-based marketing strategies for BlackRock, EY, Grant Thornton and UBS.
Latest Articles
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3 min read
Five questions for GoCardless president Paul StoddartGet to know GoCardless' new president and learn about his plans for the future

2 min read
What is bank pay? Everything you need to knowLearn about bank pay and how it's going to revolutionise payments.

2 min read
Open Banking Apps ExplainedA simple explanation of the benefits of open banking and open banking apps.

2 min read
How to Set Up a Payment LinkCreate custom payment links for your website, newsletter, or email campaign.

7 min read
Trailblazers and latecomers: open banking around the worldWhich countries are leading the way in open banking development?


4 min read
7 subscription metrics you need to be tracking in 2020LTV. Churn. MRR. What else are you missing?

5 min read
A Complete Guide to Bacs PaymentsA guide on Bacs payments in the UK: everything you need to know about Direct Debit, Bacs Direct Credit, CHAPS and Faster Payments.

1 min read
What is BECS Direct Debit?