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Switching your customers to Direct Debit

Payment follow-up: Discount offer

GoCardless
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Last editedOct 20231 min read

An email to follow up on a payment with a different method to Direct Debit offering a discount.

Subject line:

Thank you for your purchase. Save on your next payment

Body copy:

Dear [Customer first name],

Thank you for your recent [purchase/payment]. We highly value you as a customer and are dedicated to continuously improving your experience with us.

We would love to offer you a special discount of [X% / £X] on your next payment with us if you choose to use our Direct Debit payment method. 

Paying with Direct Debit provides some great advantages: 

  • Secure payments: Payments move directly from your bank account to ours and you are protected under the Direct Debit Guarantee.

  • Automated payments: Once set up, you never have to worry about missing a payment - it works automatically for convenience and peace of mind.

  • Bank accounts never expire: No need to update your payment details, as your bank account doesn't expire, ensuring continuous payments.

  • Early notifications and cancel any time: You will be notified a minimum of 2 days before a payment is taken and you can cancel your payments any time directly from your bank account for added flexibility.

Setting up a Direct Debit is simple:

  • Follow this link to set up your Direct Debit [Insert your mandate creation link]

  • Provide your bank account number and sort code

  • All done, your payments will be taken automatically

You will be notified by our Direct Debit provider, GoCardless, a minimum of 2 days prior to the payment being deducted from your account. 

Thanks again for your support.

Kind regards,  [Company representative] [Company name]

PreviousPayment follow-up: Short email template

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