Short email template: Switching existing customers to Direct Debit

Convincing existing customers to switch to Direct Debit - Short template

Subject line: Make your payments with us hassle-free

Body copy:

Hi [customer first name], 

We are delighted to have you as our customer and want to make sure you get the best experience possible. We noticed that you normally pay with [credit/debit card/digital wallet/bank transfer], and we think that you could benefit from using a different payment method. 

We would like to introduce you to our preferred payment option - Direct Debit, which you can trust to make transactions with us quickly and safely. 

• Security made easy: Keep your payments safe with the Direct Debit Guarantee.

• Worry-free payments: Automate your payments and never worry about manually sending a payment.

• Bank accounts never expire: Keep your information up-to-date and your payments running smoothly.

• Stay in control: Get notifications and cancel any time - you're in charge!

Set up your Direct Debit payments now and never worry about payments again:

• Step 1:  Follow this link to set up your Direct Debit mandate [Insert mandate creation link]

• Step 2: Provide your bank account number and sort code

• Step 3: All done, your payments will be taken automatically

You will be notified by our Direct Debit provider, GoCardless, a minimum of 2 days prior to the payment being deducted from your account. 

Thanks again for your support.

Kind regards, 

[Company representative]

[Company name]