Email template: Payment follow up email - Discount

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The GoCardless content team comprises a group of subject-matter experts in multiple fields from across GoCardless. The authors and reviewers work in the sales, marketing, legal, and finance departments. All have in-depth knowledge and experience in various aspects of payment scheme technology and the operating rules applicable to each. The team holds expertise in the well-established payment schemes such as UK Direct Debit, the European SEPA scheme, and the US ACH scheme, as well as in schemes operating in Scandinavia, Australia, and New Zealand. See full bio

Last editedMay 20231 min read

An email to follow up on a payment with a different method to Direct Debit offering a discount.

Convincing customers to switch to Direct Debit with a Discount

Subject line: Thank you for your purchase. Save on your next payment

Body copy:

Dear [customer first name],

Thank you for your recent [purchase/payment]. We highly value you as a customer and are dedicated to continuously improving your experience with us.

We would love to offer you a special discount of [X% / £X] on your next payment with us if you choose to use our Direct Debit payment method.

Plus paying with Direct Debit provides some great advantages:

Secure payments: Payments move directly from your bank account to ours and you are protected under the Direct Debit Guarantee.
Automated payments: Once set up, you never have to worry about missing a payment - it works automatically for convenience and peace of mind.
Bank accounts never expire: No need to update your payment details, as your bank account doesn't expire, ensuring continuous payments.
Early notifications and cancel any time: You will be notified a minimum of 2 days before a payment is taken and you can cancel your payments any time directly from your bank account for added flexibility.

If you'd like to set up a Direct Debit, please follow the steps below to set up a mandate for your next payment:

Step 1: Follow this link to set up your Direct Debit mandate [Insert mandate creation link]
Step 2: Provide your bank account number and sort-code
Step 3: All done, your payments will be taken automatically

You will be notified by our Direct Debit provider, GoCardless, a minimum of 2 days prior to the payment being deducted from your account.

Thanks again for your support.

Kind regards,

[Company representative]

[Company name]

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