Email template: Payment follow up email - Discount

Convincing customers to switch to Direct Debit with a Discount

Subject line: Thank you for your purchase. Save on your next payment

Body copy:

Dear [customer first name],

Thank you for your recent [purchase/payment]. We highly value you as a customer and are dedicated to continuously improving your experience with us.

We would love to offer you a special discount of [X% / £X] on your next payment with us if you choose to use our Direct Debit payment method. 

Plus paying with Direct Debit provides some great advantages: 

• Secure payments: Payments move directly from your bank account to ours and you are protected under the Direct Debit Guarantee.

• Automated payments: Once set up, you never have to worry about missing a payment - it works automatically for convenience and peace of mind.

• Bank accounts never expire: No need to update your payment details, as your bank account doesn't expire, ensuring continuous payments.

• Early notifications and cancel any time: You will be notified a minimum of 2 days before a payment is taken and you can cancel your payments any time directly from your bank account for added flexibility.

If you'd like to set up a Direct Debit, please follow the steps below to set up a mandate for your next payment:

• Step 1: Follow this link to set up your Direct Debit mandate [Insert mandate creation link]

• Step 2: Provide your bank account number and sort-code

• Step 3: All done, your payments will be taken automatically

You will be notified by our Direct Debit provider, GoCardless, a minimum of 2 days prior to the payment being deducted from your account. 

Thanks again for your support.

Kind regards, 

[Company representative]

[Company name]