Formal email template: Switching existing customers to Direct Debit

Convincing existing customers to switch their preferred payment method to Direct Debit

Subject line: Make your payments with us hassle-free

Body copy:

Hello [customer first name],

Thank you very much for choosing [company name]. Attached you will find your invoice for your [purchase/payment].

Did you know there's an easier way to pay?

We now offer Direct Debit to our customers and have listed some of the benefits of paying via Direct Debit below: 

• Security made easy: Keep your payments safe with the Direct Debit Guarantee.

• Worry-free payments: Once set up, you never have to worry about manually making a payment - it works automatically

• Bank accounts never expire: There’s no need to update your payment details, as your bank account doesn't expire. Keep your payments running smoothly.

• Stay in control: Get notifications and cancel any time - you're in charge!

Set up your Direct Debit now and never worry about this payment again:

• Step 1: Follow this link to set up your Direct Debit mandate [Insert mandate creation link]

• Step 2: Provide your bank account number and sort-code

• Step 3: All done, your payments will be taken automatically

You will be notified by our Direct Debit provider, GoCardless, a minimum of 2 days prior to the payment being deducted from your account. 

Thanks again for your support.

Kind regards, 

[Company representative]

[Company name]