Switch existing customers to Direct Debit: Detailed email template

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The GoCardless content team comprises a group of subject-matter experts in multiple fields from across GoCardless. The authors and reviewers work in the sales, marketing, legal, and finance departments. All have in-depth knowledge and experience in various aspects of payment scheme technology and the operating rules applicable to each. The team holds expertise in the well-established payment schemes such as UK Direct Debit, the European SEPA scheme, and the US ACH scheme, as well as in schemes operating in Scandinavia, Australia, and New Zealand. See full bio

Last editedOct 20231 min read

Subject line:

Make your payments with us hassle-free

Body copy:

Hello [Customer first name],

Thank you very much for choosing [Company name]. Attached you will find your invoice for your [purchase/payment].

Did you know there's an easier way to pay?

We now offer Direct Debit to our customers. Here are some of the benefits of using Direct Debit to pay:

Security is our top priority: Keep your payments safe with the Direct Debit Guarantee.
Worry-free payments: Once set up, you never have to worry about manually making a payment - it works automatically.
Bank accounts never expire: No need to update your payment details when your card expires, as your bank account doesn't expire.
Stay in control: Get notifications and cancel any time - you're in charge!

Setting up a Direct Debit is simple:

Follow this link to set up your Direct Debit. [Insert your mandate creation link]
Provide your bank account number and sort code.
All done, your payments will be taken automatically.

You will be notified by our Direct Debit provider, GoCardless, a minimum of 2 days prior to the payment being deducted from your account.

Thanks again for your support.

Kind regards,

[Company representative]

[Company name]

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