GoCardless raises $7m
Today, we're happy to announce that we have raised $7m in Series B funding led by Balderton Capital. Our existing investors Accel Partner and Passion Capital also participated in the round.
We've known the team at Balderton for a few years now, and we've always wanted to work with them more closely. Last year was a big year for us - we are now processing $200m a year, having grown 700% in 2013. We both felt now was the right time to partner up, and take GoCardless through this next stage of development together.
We believe that payments should be one less barrier to business. Direct Debit is perfect for accepting recurring payments, but it’s been out of reach for most companies up until now. For the first time ever, we enable thousands of businesses and charities to access the system. With us, they can grow their businesses faster by improving their cash flow and freeing up time to focus on delivering value to their customers.
Last year, we expanded our team from 10 to 25 people. We will use this funding to recruit more of the best talent to help us improve scale our technology, and expand our service across Europe. Our largest customer today is 15 times bigger than that of a year ago, and we will continue to target ever larger businesses.
Our increasing scale will enable us to improve our service for all of our customers, and we look forward announcing more exciting developments over the course of this year.
Interested in joining us?
Ditching responsive design
We've just redesigned our home pages, and moved from a responsive design to an
unresponsive one. Given the trend towards a responsive web, we thought we'd share why.
Why we ditched responsive design
When we designed our old home pages we followed the trend towards responsive
design. The result looked great on desktops and went some way towards being
I don't think anyone would argue that it isn't a good thing to provide a
mobile friendly interface for your web applications. However, we had focused
on fitting content to a flexible grid without really assessing the
requirements of our site.
When we came to redesign our site again, we decided to think through the case for responsive design. There were three factors which tipped the balance
against responsive design:
- We were pitching to the wrong audience - it turns out that not many people
shop around for Direct Debit on their mobiles. When we analysed our traffic,
we found that only 2% of visits were from mobile devices.
- It was much slower to implement - responsive designs took almost twice as
long to design and implement compared to fixed-width designs. This was
valuable time we could have spent improving other areas of the product.
- It constrained our designs - we didn't have the resource to implement
entirely different designs for desktop and mobile. This restricted us to
simpler designs that could work for both formats. In some cases, this even led
to compromised designs which weren't great for either format.
What did we do instead?
For our new design, we decided to stick to a fixed grid of 980px. This gave us
a canvas that comfortably rendered on almost all desktops as well as on
Using a fixed grid roughly doubled the speed of the design and development
process. It also gave us more flexibility to implement designs which wouldn't
have worked at smaller sizes.
Not only did we save a lot of time by avoiding responsive design, we were also able to provide a better experience to 98% of our visitors.
When should you be responsive?
Sometimes the extra effort for responsive design is well worth the
investment. We believe there are two criteria that determine this:
- The proportion of mobile use - obviously, if a significant
proportion of your traffic is mobile, you should design for that audience.
- The purpose of the visit - will providing a better user experience for
mobile users significantly impact your desired outcome?
For example, we believe it is really important to have a fully responsive
design for our checkout pages. Even small changes in checkout page conversion
can make a big difference to our customers. Whilst only ~3% of visitors to our
checkout pages are on a mobile, having an appropriate design can significantly
impact their conversion. So it's worth investing in, even for a small
proportion of our visitor base.
Mobile visitors often have a very different set of objectives for visiting
your site. In those cases, merely squashing content to fit on a smaller screen
isn't particularly helpful. Instead, it is important to consider how different
contexts change the content that users want.
Responsive design is definitely a useful tool to consider, but it's also
important to be clear on the case for it before embarking on any new projects.
Did you find this interesting?
Exciting new features for PayLinks
We've been working on some exciting stuff at GoCardless in response to your feedback on what features you'd like. We're pleased to announce them here.
We're excited to announce two new advanced options to make PayLinks more convenient to use. When creating a PayLink, simply click 'Advanced Options' and you will have access to these features:
1) Specify where users are sent after they've paid: check out the 'Redirect customers after checkout' section in 'Advanced Options' when creating a PayLink.
2) Specify start and end dates for subscription payments: For example, you could specify monthly payments starting on the 1st of the month and stopping after 6 months.
Both these options are under 'Advanced Options' for any recurring PayLink you create. (If you can't see these, change the frequency from 'Once' to any of the other frequencies).
PayLinks for all!
We're equally excited to be able to give everyone access to PayLinks, our simple user interface for creating payment requests.
However you normally use GoCardless, you'll now see a 'PayLinks' tab in the top left of your GoCardless dashboard. From there you can create Direct Debit requests incredibly easily.
As ever, we'd love to hear your feedback and thoughts on GoCardless. Don't hesitate to get in touch with us at firstname.lastname@example.org!