Conversion
Conversion is the percentage of people asked to pay who actually make a payment. This is typically 32% for online payments but improving customer experience (minimal steps, on-site payments etc.) can increase this significantly.
- Payment page overview
- Payment page options
Whether you take payments using an onsite or embedded page or redirect to another site can have a huge impact on conversion rates.
Redirect to gateway
Redirecting means sending customers to a different site to make a payment. If this makes your payment process longer or slower or if the payment page looks very different to your site customers may fail to complete their payment - 22% of customers blame a failure to make a payment on a long/slow process.
Embed on your site
Embedded payment pages enable customers to pay without seeming to leave your site or app. Sensitive financial information is sent directly to the provider meaning that it never hits your server. This makes the payment process much simpler for your customers without imposing more requirements on you.
Store and process yourself
For onsite payments, the entire payment process takes place on your website. Customers never leave your site helping to maximise conversion. To take payments onsite you will need an SSL certificate and to comply with certain legal and technical PCI/AUDDIS requirements.
See the options
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Credit cards
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Do it yourself
Setting everything up yourself from scratch + 
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Do it yourself
Merchant account and payment gateways have traditionally redirected customers, however, sites like Authorize.net have started to offer on-site and embedded payment options:
Redirect
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Do it yourself
To take Direct Debit payments on-site you'll need to have met the AUDDIS and Paperless Direct Debit criteria, have live AUDDIS status and get your sponsor bank to approve all internet pages, forms etc. every time you want to make a change. If you use a bureau's SUN (or your own SUN through their bank) and redirect to their payment pages this should comply.
On-site
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Do it yourself
Managing everything yourself through a bank or a bureau + 
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Payments service provider
A full service payment provider + 
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Payment Service Providers
Payment service providers traditionally redirect your customers to their site.
Redirect, embed or on-site
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Direct Debit Management Software
Management software services do not provide payment pages but may offer support to you in setting up a bank approved payment page.
On-site
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Management software
A full featured software suite + 
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Payment processor
A combined merchant account and payment gateway + 
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Payment Processors
Payment processors traditionally redirect your customers to their site but with Stripe.js and Braintree your customers stay on-site.
Embed or on-site
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GoCardless
GoCardless offer both Redirect and Embedded payment pages (with GoCardless Pro). Redirect: If you choose to redirect to the GoCardless payment pages, these can be branded with your company logo and colour to help keep your business and brand in your customers' minds. Embedded: With GoCardless Pro, customers can enter their details without leaving your site helping to maximise conversion. Similarly to Stripe, customer data is sent directly to GoCardless so it never hits your server, reducing your security risk.
Redirect, embed or on-site
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The UK's leading Direct Debit provider + |
With JS solutions like Stripe, Recurly and GoCardless you never touch sensitive financial data so don't have to worry about these extra requirements.
Churn refers to the number of payments lost each month through payments failing. For recurring payments, a churn rate of 5% means annoying, or even losing, 50 out of 1000 customers every month.