The SaaS Churn Bible – eBook in association with Chargify

Everything US businesses need to know about identifying and combating churn.


The SaaS churn bible

In the simplest form, churn is the result of paying customers becoming non-paying customers, but there is much more to churn than meets the eye.

Understanding the different types of churn, ways to quantify it, and actionable steps to reduce it can literally make or break a SaaS company.

This report, takes an in depth look at the different types of Churn, the impact on your SaaS business’s bottom line, and the strategies for reducing churn and increasing customer satisfaction.

Download the eBook to find out:

  • The difference between voluntary and involuntary churn
  • Different ways to calculate and quantify churn metrics
  • Actionable ways to combat both voluntary and involuntary churn — now and over time
  • Practical tips on managing churn from successful SaaS leaders




  • As this is a co-authored piece, if you choose to download the guide your details will be shared with our partner Chargify. Chargify or GoCardless may get in touch with you with relevant marketing updates, however you can opt to unsubscribe from further correspondence. Neither GoCardless or Chargify will share your data with third parties.

    ‹ View all tips

    Latest features

    Your top cash flow questions answered

    We took a look around the internet to find the most-asked questions about cash flow. Here are the answers.

    5 steps for a successful transition from invoicing to subscription billing

    If you bill your regular customers on a recurring basis, take advantage of subscription billing and bring more predictable revenue to your business. In this guide, we walk through 5 steps to moving to a subscription model.

    The small business guide to purchase orders

    When your business buys goods or services, it’s important to keep track of what you’ve ordered and how much it will cost you. Setting up a purchase order system can improve your business’ efficiency, tighten stock controls and save you money.

    View all


    Reference guides

    View all