Elevate your member experience to win in a fast-changing fitness industry
The UK’s largest health and fitness trade show, Elevate, returned to the Excel Arena last week and GoCardless was there to take part in the action.
We were joined by hundreds of fitness businesses, from gyms and equipment suppliers to software platforms, including our fantastic partners ClubRight, Glofox, Virtuagym, OpenPlay, Sport Solutions and more.
Business leaders took to the stage in Elevate’s first conference, to share their thoughts on emerging trends and the future of fitness. Throughout the two-day event, one thing became clear: the fitness sector is changing and those who focus on member experience will emerge as the winners.
In an industry that is shunning long-term contracts in favour of more flexible membership options, fitness business operators must provide a better member experience to attract members and keep them for longer.
That means top facilities and passionate employees committed to helping members see results. But increasingly, it also means keeping up with fitness trends, integrating technology into your offer and providing simple, hassle-free payments. We’re excited by this as we think our Direct Debit solution can help gyms of all sizes to do just this!
With this in mind, here are our 3 key takeaways from Elevate 2018.