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Member Retention Bootcamp: e-Guide for fitness business leaders

6 business workouts to stretch your average membership duration and build member loyalty.

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UK gyms face a member retention challenge:

  • 50% of members are lost each year

  • 47% of members would consider cancelling for alternative exercise options

  • Gym-goers are demanding flexible access and don't want to be tied into a contract.

You might not be able to rely on annual contracts to lock in revenue; but you can give members an experience that will motivate them to keep returning - and recommend you to their peers.

That’s why we created the Membership Retention Bootcamp: 6 workouts to stretch your average membership duration and build member loyalty.

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