“Rather than chasing people to update their details, we can now retry failed payments at the click of a button”

Dave LusherDirector, Rock Choir

Key benefits

Keeping more customers on the platform and dramatically reducing the administrative burden.

Company name

Rock Choir


Providing music, friendship and confidence

Number of employees


Previous payment provider

Used credit or debit cards to take recurring payments

Time saved using GoCardless

Many hours every month.

Slashing failed payments and boosting growth

Rock Choir is the UK’s leading contemporary choir group, founded in 2005. The business now has over 20,000 members around the country and has plans to keep growing.

The founder, Caroline Redman Lusher, came up with the concept of creating a glamorous contemporary choir that welcomes everyone, with no auditions and no requirement to read music. She wanted people from all walks of life to be able to come together in their local communities and enjoy the benefits of singing pop songs. Caroline left her job as a teacher to set up Rock Choir – a name her mum came up with over a cup of tea.

In the early days, Rock Choir asked its members to pay with credit or debit card. But the failure rates on these recurring payments approached 5% every month, largely due to card expiry & cancellation. Collecting regular monthly payments had become a logistical nightmare.

I seemed to spend all of my time chasing people to update their card details. There was no way of retrying these payments" explains David Lusher.

Switching to GoCardless

Rock Choir decided to integrate GoCardless into the company website, allowing members to set up a Direct Debit in seconds. Recurring failure rates were slashed to around 1%. This kept more customers on the platform and dramatically reduced the administrative burden.

The benefits

Rather than chasing people to update their details, we can now retry failed payments at the click of a button."

With GoCardless, Rock Choir managed to slash failure rates from 5% (card) down to 1% (Direct Debit). Every month, GoCardless saved hours of admin time for Rock Choir, and kept more customers paying every month - boosting cash flow and enabling the business to grow faster as a result.

Start your GoCardless story today

Join the 50,000 businesses already using GoCardless

Sign up nowContact sales

GoCardless Ltd., Sutton Yard, 65 Goswell Road, London, EC1V 7EN, United Kingdom

GoCardless (company registration number 07495895) is authorised by the Financial Conduct Authority under the Payment Services Regulations 2017, registration number 597190, for the provision of payment services.

GoCardless SAS, WeWork - 7 rue de Madrid, Paris, 75008, France

GoCardless SAS, an affiliate of GoCardless Ltd (company registration number 834 422 180, R.C.S. PARIS), is authorised by the ACPR (French Prudential Supervision and Resolution Authority), Bank Code (CIB) 17118, for the provision of payment services.