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What is the AIDA model?
What is the AIDA model?

AIDA funnel marketing can streamline your advertising efforts. Here’s how

2 min read
Growth
What is deflation?
What is deflation?

Find out how deflation differs from inflation, and what it means for you

3 min read
Finance
How fiscal policy impacts business
How fiscal policy impacts business

What is fiscal policy, and why is it important for businesses? Find out more

2 min read
Finance
How to value a business
How to value a business

A business valuation helps you whether you’re buying, selling, or investing

3 min read
Finance
Introduction to macroeconomics
Introduction to macroeconomics

Understanding the principles of macroeconomics is useful for any business

3 min read
Finance
Understanding microeconomics
Understanding microeconomics

Learn more about the law of supply and demand in microeconomic theory

3 min read
Finance
Is impact investing profitable?
Is impact investing profitable?

What is impact investing, and what types of investors does it attract?

2 min read
Finance
Laissez-faire: definition, principles, and examples
Laissez-faire: definition, principles, and examples

Laissez-faire economics define the role of a government in the economy

2 min read
Finance
Introduction to behavioural economics
Introduction to behavioural economics

Why do we make financial decisions? Behavioural economics looks for answers

3 min read
Finance
Stagflation: definition, causes, and examples
Stagflation: definition, causes, and examples

When inflation coincides with a stagnant economy, it’s called stagflation

2 min read
Finance
Guide to financial statements
Guide to financial statements

A business financial statement is a good indicator of its health. Here’s how

3 min read
Finance
5 mistakes businesses make during international expansion and how to avoid them
5 mistakes businesses make during international expansion and how to avoid them

What are the big mistakes that send international expansion plans off the rails?

5 min read
Enterprise
5 key findings on how consumers choose to pay
5 key findings on how consumers choose to pay

Leverage the highlights of the latest consumer payment preferences research.

3 min read
Enterprise
What does it mean to be a blue chip?
What does it mean to be a blue chip?

Blue chip companies are reputable businesses that can be trusted to succeed

2 min read
Finance
Financial instruments: definition and examples
Financial instruments: definition and examples

What are financial instruments? Discover the different types and their uses

3 min read
Finance
How does recession impact businesses?
How does recession impact businesses?

Recession can take a toll on any business. Find out how to survive and thrive

3 min read
Finance
Mutual fund: definition, benefits, and examples
Mutual fund: definition, benefits, and examples

What makes mutual funds a savvy investment opportunity? Here’s what to know

3 min read
Finance
Revolving credit: definition and examples
Revolving credit: definition and examples

Revolving credit facilities offer plenty of flexibility for businesses

3 min read
Finance
What is cost accounting?
What does an auditor do?
What does an auditor do?

Find out how the role of auditor can keep your company compliant

2 min read
Accounting
 What is market value?
What is market value?

Find out about market value and how a price is placed on your business

2 min read
Finance
What does work in progress mean?
What does work in progress mean?

Find out what work in progress means for your accounts

2 min read
Accounting
What is the stock exchange?
What is the stock exchange?

Find out what the stock exchange is and how trading works

2 min read
Finance
3 ways GoCardless helps you choose the right payment mix
3 ways GoCardless helps you choose the right payment mix

Win more customers by meeting consumer demand with GoCardless.

4 min read
Enterprise

Interested in automating the way you get paid? GoCardless can help

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