Free e-Guide: SaaS success across the customer lifecycle

We asked some of the most successful B2B SaaS entrepreneurs about how they scale, improve customer experiences and optimise every touch point. This is what they said.


Insights and practical tips from B2B SaaS leaders about optimising each stage of the SaaS customer lifecycle.

At GoCardless, we’ve collated advice from some of the world’s most successful SaaS entrepreneurs and marketers to bring you a roadmap to digital success. Whether you’re just starting out, lighting up the marketing on your growth phase or looking to use data to extract every last piece of value from your customer journey, we’ve got the collected wisdom of people who have been there.

Please enter your details to download this free e-Guide:




By submitting this form, you acknowledge that you have reviewed the terms of our Privacy Statement and consent to the use of data in accordance therewith.

By clicking the "Download now" button, you are giving GoCardless permission to contact you. GoCardless respect and protect your privacy. We will not rent, sell or share your personal information with outside companies for their promotional use, without your permission.

‹ View all tips

Latest features

How Direct Debit can drive key SaaS metrics

How can Direct Debit impact the numbers you care most? Find out as we explain the relationship between Direct Debit and four key SaaS success metrics.

How to maximise Direct Debit uptake

From automation and flexibility to low transaction costs and low failure rates, the benefits of Direct Debit have even more impact when more customers are using it. Find out how you can encourage more of your customers to pay by Direct Debit.

Hidden costs of business that can eat up your investment

Some business costs have a habit of dropping under the radar – until you reach scale and it turns out that they represent a major cost to your profitability.

View all


Reference guides

View all

By using this site you agree to the use of cookies for analytics, personalised content and ads. Learn more