The ultimate payments cheat sheet for SaaS leaders

Optimise your payments strategy to drive changes in key business metrics like Churn Rate and Customer Lifetime Value, with this cheat sheet from GoCardless and ChartMogul.


How payments impact key subscription metrics

We often get asked how payments impact the subscription metrics you care about most. We've worked with our friends and SaaS data specialists ChartMogul to illustrate just that.

Compare Churn Rate for different payment methods and see how bank to bank payment methods like Direct Debit can boost Customer Lifetime Value by more than 30%.

Fill in your details below to download your cheat sheet.





When you share your details here, as you’d expect we’ll use them to stay in touch. We may email or call you from time to time to suggest other content we think you’ll like or to tell you about our services. You can always opt out by clicking ‘unsubscribe’ in any email or by informing the caller. Read our privacy notice to learn more.

‹ View all tips

Latest features

How borrowers want to repay their loans: key insights from customers

We asked 400 borrowers who have taken out at least one personal loan within the last two years about a number of key aspects of their repayment experience, including preferred payment methods, important features and common reasons for missing a repayment.

5 strategies for reducing delinquent loans with better payments

Delinquent loans are a constant concern for lenders of all sizes. If your level of loan delinquency becomes too high it can have serious negative effects on your business, including increased collection costs and reputational risk. This article explores 5 ways to reduce loan delinquency with better payments.

What I wish I had known: Cash flow edition

We spoke to small business owners about how they took control of cash flow – and the lessons they learned along the way.

View all


Reference guides

View all