Insights on SaaS for Business: free e-Guide

The subscription economy has created a radical shift in how we work, with more companies than ever now relying on cloud-based platforms. In our free e-Guide, discover the major trends in B2B SaaS.


Over the past few decades, the business world has been changing fast. Meanwhile, the subscription economy has created a radical shift in how we work, with more companies than ever now relying on cloud-based platforms.

Much has been written about the rise of SaaS in the consumer context, but far less research has been conducted into how it works in the business context.

In this free e-Guide, featuring insights from experts at ZenDesk, Chartmogul, Notion Capital and SaaStock, find out about the current adoption of SaaS in businesses and discover where B2B SaaS will head in the next few years.

Please enter your details to receive a free copy of the e-Guide:





When you share your details here, as you’d expect we’ll use them to stay in touch. We may email or call you from time to time to suggest other content we think you’ll like or to tell you about our services. You can always opt out by clicking ‘unsubscribe’ in any email or by informing the caller. Read our privacy notice to learn more.

GoCardless is a smarter way for SaaS businesses to collect subscription payments. For more information, please visit our website.

‹ View all tips

Latest features

Webinar: Surviving SCA - Lessons for businesses with recurring revenue

Learn everything you need to know about Strong Customer Authentication (SCA), and how you can prepare your business in our live webinar on Thursday 15 August 2019, 11 am BST.

Security vs. convenience in the payment experience: What matters most to online shoppers?

We surveyed 4,000 customers across the UK, France, Germany and Spain about their attitudes to security and convenience when shopping online. Get all the insights here.

The new CFO: How 4 CFOs have seen their roles evolve

Hear from the CFOs at GoCardless, SideTrade, The FD Centre and Wolffepack as they discuss how the role has evolved – with insight into the challenges and opportunities they face in a changing financial landscape.

View all


Reference guides

View all