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The payment experience cheat sheet: a guide for recurring revenue businesses

Use our handy cheat sheet to make sure your payment experience is fully optimised for the requirements of your customer. Learn how to maximise payment success, get better insights into your process and reduce churn.

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Inside this guide

Payment experience is the combination of customer touchpoints that lead to a payment taking place. The sum of all these touchpoints will contribute to the customer’s overall perception of your brand.

But how can you leverage payment experience to help you collect recurring payments and build customer loyalty?

Get the recurring payment experience cheat sheet to find out how to:

  • Optimise for the payment method your customers prefer

  • Increase your payment page conversion rate

  • Use data and payment insights to provide a better customer experience

  • Reduce churn and increase customer lifetime value

Interested in automating the way you get paid? GoCardless can help

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GoCardless Ltd., Sutton Yard, 65 Goswell Road, London, EC1V 7EN, United Kingdom

GoCardless (company registration number 07495895) is authorised by the Financial Conduct Authority under the Payment Services Regulations 2017, registration number 597190, for the provision of payment services. GoCardless SAS (23-25 Avenue Mac-Mahon, Paris, 75017, France), an affiliate of GoCardless Ltd (company registration number 834 422 180, R.C.S. PARIS), is authorised by the ACPR (French Prudential Supervision and Resolution Authority), Bank Code (CIB) 17118, for the provision of payment services.