How do millennials want to pay for exercise?

We surveyed 1000 millennials about their billing and payment preferences – this is what they said.


How do millennials want to pay for exercise?

Does your gym's billing and payment experience cut it with millennial gym members?

Millennial fitness enthusiasts are driving growth in the fitness industry, with UK businesses like The Gym Group reporting a surge in millennial members last year and US analysts Marketwatch reporting that 36% of 18- to 36-year-olds paid for a gym membership — twice the percentage of older gym goers.

But what do millennials expect from their gym or club when it comes to billing and payments, and is a bad payment experience enough to put them off your gym?

We put this to the test, surveying 1000 UK millennials about how they prefer to access and pay for their exercise. Fill in your details below to download our infographic about what they said.





When you share your details here, as you’d expect we’ll use them to stay in touch. We may email or call you from time to time to suggest other content we think you’ll like or to tell you about our services. You can always opt out by clicking ‘unsubscribe’ in any email or by informing the caller. Read our privacy notice to learn more.

‹ View all tips

Latest features

5 steps to healthy cash flow for you and your clients

For accountants, getting to grips with cash flow allows you to lead by example and become a trusted adviser to your clients. In this guide we take you through 5 steps to healthy cash flow for you and your clients.

Automated vs. integrated Direct Debit – what's the difference?

Direct Debit makes your payment processes more efficient and cash flow more predictable. But are you getting the full level of control and automation that you could be with your current set-up?

6 hacks to stop you wasting time on payment collection

Payment collection is a major source of admin for any SMB. Claim back the time with these business hacks.

View all


Reference guides

View all