How do millennials want to pay for exercise?

We surveyed 1000 millennials about their billing and payment preferences – this is what they said.


How do millennials want to pay for exercise?

Does your gym's billing and payment experience cut it with millennial gym members?

Millennial fitness enthusiasts are driving growth in the fitness industry, with UK businesses like The Gym Group reporting a surge in millennial members last year and US analysts Marketwatch reporting that 36% of 18- to 36-year-olds paid for a gym membership — twice the percentage of older gym goers.

But what do millennials expect from their gym or club when it comes to billing and payments, and is a bad payment experience enough to put them off your gym?

We put this to the test, surveying 1000 UK millennials about how they prefer to access and pay for their exercise. Fill in your details below to download our infographic about what they said.





When you share your details here, as you’d expect we’ll use them to stay in touch. We may email or call you from time to time to suggest other content we think you’ll like or to tell you about our services. You can always opt out by clicking ‘unsubscribe’ in any email or by informing the caller. Read our privacy notice to learn more.

‹ View all tips

Latest features

The Global Recurring Payments Tracker: July 2019 edition

The Global Recurring Payments Tracker, a collaboration with PYMNTS.com, is your monthly resource for tackling the complexities and challenges of the international recurring payments space.

Strong Customer Authentication (SCA): The complete downloadable guide

The in-depth guide to Strong Customer Authentication (SCA), including what the new requirements mean for businesses with recurring revenue and key exemptions you can leverage.

Webinar: Surviving SCA - Lessons for businesses with recurring revenue

Learn everything you need to know about Strong Customer Authentication (SCA), and how you can prepare your business in our on-demand webinar.

View all


Reference guides

View all