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How To: Ecommerce Replatforming | GoCardless Skip to content
How To: Ecommerce Replatforming
Written by GoCardless The GoCardless content team comprises a group of subject-matter experts in multiple fields from across GoCardless.
The authors and reviewers work in the sales, marketing, legal, and finance departments. All have in-depth knowledge and experience in various aspects of payment scheme technology and the operating rules applicable to each.
The team holds expertise in the well-established payment schemes such as UK Direct Debit, the European SEPA scheme, and the US ACH scheme, as well as in schemes operating in Scandinavia, Australia, and New Zealand. See full bio Last editedSep 2021 — 2 min read
What is ecommerce replatforming? When would ecommerce replatforming be the right choice? An ecommerce replatforming checklist In simple terms, ecommerce replatforming refers to switching the platform on which your online business is based or functions. For many businesses, the switch to ecommerce will have taken place either gradually as the potential for online business became apparent, or suddenly in response to a situation such as a Covid-19 lockdown. In both cases it is likely that the platforms being used for the business are less than ideal, with gaps in functionality or customer experience that can impact directly on the performance of the business.
If you feel that your ecommerce business is operating at less than maximum effectiveness – perhaps because the business has grown too large to work well using the online choices you originally made – then it may be time to think about ecommerce replatforming.
While the principle of ecommerce replatforming is fairly simple, the practical reality is a little bit more complex. The first choice any business has to make when replatforming is whether to shift to a third-party platform or build their own ecommerce solution in-house. For the majority of businesses, particularly sole traders , the option of building an ecommerce site from scratch will be too costly and time-consuming.
The process as a whole consists of four basic stages:
There are several signs that it’s time to think about ecommerce replatforming. The most obvious focus is likely to be on poor customer experience, and you may already be getting feedback from them about how your ecommerce platform isn’t operating as smoothly as possible. In the world of online trade a poorly functioning ecommerce site – one that is difficult to navigate, takes too long to load and looks unattractive – can make all the difference between success and failure.
You might also choose to replatform if you find that your costs are driven too high by having to pay for features on your existing ecommerce platform that you simply never use.
Before setting out on the process of ecommerce replatforming you need to be aware that it is a major project that will transform the design, performance and functionality of all aspects of your ecommerce site. You need to be certain that the benefits will outweigh any disruption the process might cause. You can also minimise any possible disruption by breaking the process down into more easily managed steps:
We Can Help
If you’re interested in finding out more about ecommerce replatforming, or any other aspect of your business finances, then get in touch with our financial experts at GoCardless. Find out how GoCardless can help you with ad hoc payments or recurring payments .
Over 100,000 businesses use GoCardless to get paid on time. Learn more about how you can improve payment processing at your business today. Interested in automating the way you get paid? GoCardless can help Contact us Seen 'GoCardless Ltd' on your bank statement? Learn more
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GoCardless Ltd (company registration number 07495895) is authorised by the Financial Conduct Authority under the Payment Services Regulations 2017, registration number 597190, for the provision of payment services.
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