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Direct Debit for Charities and Fundraising Organizations

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As Global Head of Content Marketing, Chris oversees all of the content requirements for our organic, growth marketing, and demand generation campaigns. This requires a fundamental understanding of the pain points our customers are experiencing and a thorough comprehension of the ways those customers consume and engage with content. A growth marketing expert in the tech space, Chris has worked with complex global businesses such as Google, AWS, Microsoft, SAP, Adobe, Dell and Oracle to grow their most valuable customers, increase revenue and speed up deal cycles. He has also led on customer lifecycle management programs and account-based marketing strategies for BlackRock, EY, Grant Thornton and UBS. ConnectSee full bio

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As Director of Global Payment Partnerships at GoCardless, Paul and his team manage global relationships with the organisations that make payments work. His expertise was instrumental in building GoCardless' ACH payment product, enabling the company to enter the North American market successfully. Paul sits on the UK Finance Working Group on Open Banking and holds the Chartered Banker, MCIBS qualification. The Chartered Banker Diploma is the highest level qualification awarded by the Chartered Banker Institute, recognised and supported by major financial services organisations across the globe. ConnectSee full bio

Last editedApr 20232 min read

Direct Debit - also known as ACH Debit or bank debit - helps charities and fundraising organizations reduce their costs of fundraising, and reduce admin.

For charities and fundraising organizations, Direct Debit offers two main benefits:

Reducing the costs of fundraising.
Reducing accounting and payments admin.

Benefit 1 - Reducing the costs of fundraising

Fundraising is a huge cost to a charity, and one that yours should look to minimize. The average charity spends around $0.12 on fundraising for every $1 of voluntary income. The smaller you can make this cost, the more impact you can have.

One way to do this is to reduce the costs of processing donations. Using credit or debit cards typically costs around 2-3% per transaction, plus a flat fee of $0.15-0.30. In comparison, Direct Debit typically costs much less, and GoCardless offers competitive pricing options.

Benefit 2 - Reducing accounting and payments admin

Taking payments by check, cash, and standing order is an administrative burden for charities and fundraising organizations. Particularly as there is no automated reporting system.

In contrast, Direct Debit payments can be completely automated. You’ll always know exactly what has and hasn’t been paid, without checking your bank statement. What’s more, you’ll know as soon as a donor has cancelled their Direct Debit so you have the option of contacting them to try to change their mind.

The Foundation of Hearts were able to collect pledges from 8,000 fans by switching to Direct Debit with GoCardless. They chose GoCardless for three reasons: “it's easy for our team to use, easy for our supporters to use, and the fees are brilliantly low.”

How to collect Direct Debit payments with GoCardless

1.

Create your free GoCardless account, access your user-friendly payments dashboard & connect your accounting software (if you use one).

2.

Easily set up & schedule Direct Debit payments via payment pages on your website checkout or secure payment links.

3.

From now on you'll get paid on time, every time, as GoCardless automatically collects payment on the scheduled date. Simple.

Get started in minutes Learn more

Direct Debit makes giving easier

A one-off donation of $300 is daunting for most of us, while $20 a month seems much more reasonable. Perhaps as a result of this, the average Direct Debit donation can total more than 30 times the average cash donation over the full lifetime of the Direct Debit.

Direct Debit is also cheaper and easier to process than other payment methods, making it more manageable for you too.

With online Direct Debit, potential donors can check out your website and set up payments without the hassle of posting forms or being chased down the street with clipboards.

And, with Direct Debit, payments will be taken automatically each month with no further hassle for your donors - no more writing and sending checks, or rooting around in pockets looking for change, making it more likely that donors will keep giving.

How to get started with Direct Debit

You can access Direct Debit via a bank, a TPPP, or GoCardless. If you would like to find out more about any of these options, you may find our 60 second guide to Direct Debit providers helpful.

GoCardless is a specialist Direct Debit provider. With GoCardless, you can automate your whole payment process and manage everything online. GoCardless offers:

Quick and easy sign up - You can sign up instantly and for free.
Easy and efficient management - You can collect recurring and one-off payments automatically. We manage everything else for you.
Simple, low pricing - See our full pricing plans.
Hassle free sign up for your donors - Potential donors can set up their donation to you instantly, online. The easier this process is, the more likely it is that people will sign up.

For more information on Direct Debit, read our overview of how Direct Debit works. You can also learn more about how GoCardless saves you time and money when collecting payments using Direct Debit.