Introducing GoCardless Protect+: The next generation of fraud prevention
2 min read
Always be a step ahead of fraud with GoCardless Protect+
Pull-based bank payments have countless benefits for businesses and their customers alike, including being one of the most secure methods of payment on the market.
However, no payment method is completely immune to fraudulent payers who try to access your goods or services for free. Over two-thirds of businesses world wide are dealing with payment fraud.
And while US merchants agree that bank payments are more than twice as secure as card payments, your revenue and reputation is still at risk if you're not defending yourself from fraud.
That's why it’s time for a new, intelligent way to protect payments. Introducing GoCardless Protect+ - our first anti-fraud solution that is built specifically for bank payments.
Fraud is a top threat for over half of all US businesses
Until now businesses have had to make the choice. Option one was to add additional layers to their checkout in the hope of making it harder for fraudulent payers to succeed. The downside of this choice is that the added friction also puts off genuine payers, with 16% of US businesses saying fraud solutions have had a negative impact on their conversion. The second option was to do nothing and attempt to recover funds after they had been lost.
This approach comes with its own set of problems with nearly 40% of US businesses telling us that fighting fraud requires a big time commitment from their teams, and they only manage to recover 36% of chargebacks.
Find out how much fraud is costing your business with our simple fraud calculator
It’s time to fight fraud the intelligent way
Bank payments already dominate certain sectors in the US, and are on the rise elsewhere. So, we decided that rather than businesses trying to make one-size-fits-all solutions work for them, we would create the first anti-fraud solution designed for businesses collecting bank payments.
How does GoCardless Protect+ work?
GoCardless Protect+ combines payment intelligence that we’ve gathered over the past decade with open banking and machine learning to provide fraud protection that seamlessly integrates with GoCardless payments.
There are four key elements to GoCardless Protect+:
Detecting which payers are fraudulent
Verifying those who are risky
Monitoring fraud patterns
By intelligently using data from our global network, GoCardless Protect+ can detect potential fraudulent payers the moment they attempt to create a mandate - even if they’re a brand new payer. Once identified, these higher-risk payers are routed to Verified Mandates where they will need to authenticate that they own the account details that they are trying to use.
But don’t worry - even if a genuine payer is incorrectly identified as potentially risky, Verified Mandates adds minimal friction as it automatically directs people to their online bank account and there is no need for them to manually enter an account number or sort code. This means genuine payers can easily confirm their identity and quickly move on in completing their transactions.
GoCardless Protect+ also surfaces fraud data in-dashboard, in powerful charts, that keep you up to date with the state of fraud in your business. This means you’ll be able to recognise activity patterns and make decisions on how you want to control your level of risk over time via the GoCardless dashboard.
Fraud protection that adapts to work for you
Whatever your business’ plans for the future, GoCardless Protect+ will be by your side to prevent and reduce all types of payment fraud. Being built on payment intelligence means that the technology can adapt over time in line with payer behaviour, continuing to identify risky payers even if their approach or tactics change. Plus, by being able to monitor and change the level of protection in your checkout, it is an anti-fraud solution that scales with you.
Ready to level up against fraud? Speak to one of our payment experts about protecting your bank payments from fraud with GoCardless Protect+.
Data: GoCardless and YouGov 2022 survey of 8,507 global payers (GoCardless Payer Experience Report 2022)
Market research conducted on behalf of GoCardless, to 1800 merchants across UK, US, France, Aus & Spain, February 2021