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The ultimate payments cheat sheet for SaaS leaders

Optimise your payments strategy to drive changes in key business metrics like Churn Rate and Customer Lifetime Value, with this cheat sheet for Australian businesses from GoCardless and ChartMogul.

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We often get asked how payments impact the subscription metrics you care about most. We've worked with our friends and SaaS data specialists ChartMogul to illustrate just that.

Compare Churn Rate for different payment methods and see how bank-to-bank payment methods like bank debit (bank-to-bank Direct Debit) can boost Customer Lifetime Value by more than 30%.

Interested in automating the way you get paid? GoCardless can help

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Seen 'GoCardless Ltd' on your bank statement? Learn more

GoCardless Ltd., Sutton Yard, 65 Goswell Road, London, EC1V 7EN, United Kingdom

GoCardless (company registration number 07495895) is authorised by the Financial Conduct Authority under the Payment Services Regulations 2017, registration number 597190, for the provision of payment services. GoCardless SAS (23-25 Avenue Mac-Mahon, Paris, 75017, France), an affiliate of GoCardless Ltd (company registration number 834 422 180, R.C.S. PARIS), is authorised by the ACPR (French Prudential Supervision and Resolution Authority), Bank Code (CIB) 17118, for the provision of payment services.