Skip to content
Go to GoCardless homepage
Pricing
Log inSign up

Online payments: An introduction

When it comes to online payments, the methods you offer your customers can have a big impact on your success.

Online payments, especially recurring online payments, form a fundamental part of many businesses' revenue streams. However, each online payment method has distinct advantages and disadvantages. What might be well-suited to one kind of product, service or market, may be unsuitable for another.

This is critical. Many businesses that take recurring payments or subscription payments undervalue the strategic significance of which online payment methods they offer their customers. The way you accept payment from your customers impacts not only your revenue, but the growth of your business.

This guide will help you more deeply understand your options for taking online payments, covering:

  • Which online payment methods are available

  • How they work

  • Frequently asked questions about online payments

  • How your choice of payment method affects your business

  • How to choose which online payment method is best for you

No single online payment method is perfect in all cases, but this guide will help you identify those that are best-suited to your business.

What are online payments?

Online payments are payments that are initiated over the internet for goods or services purchased either online or offline. Common methods to facilitate this include:

Payments can be one-off (e.g. e-commerce transactions like purchasing clothing) or recurring (e.g. subscriptions to services like Netflix or Spotify).

How do I take online payments for my business?

For your business to take online payments you can either take them directly yourself or pay an intermediary to take them. Each approach has its merits, as this guide will explain.

What the process for taking online payments looks like depends on the payment method. The following entities are typically involved:

  • Your customer

  • Your customer’s bank (or other entity that holds the funds they’re paying with - e.g. a digital wallet like PayPal)

  • Your business (often referred to as the ‘merchant’ - we’ll use these terms interchangeably in this guide)

  • Your business’ bank

  • Organizations that help authorize and process the transaction, resulting in the funds being transferred from customer to merchant

In the following pages of this chapter, we explore the payment process for four common online payment methods - ACH debit, bank transfers, credit and debit card, and digital wallets.

GoCardless makes it easy to collect recurring payments

Sign upContact sales

NextHow do online payments via ACH debit work?

Interested in automating the way you get paid? GoCardless can help

Contact sales

Contact Us

Sales

Contact sales

help@gocardless.com

Support

help@gocardless.com

Seen 'GoCardless Ltd' on your bank statement? Learn more

GoCardless Ltd., 353 Sacramento St 9th Floor, San Francisco, CA 94111, US

GoCardless (company registration number 07495895) is authorised by the Financial Conduct Authority under the Payment Services Regulations 2017, registration number 597190, for the provision of payment services.