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Latest articles

What is the gig economy?
What is the gig economy?

Learn about the gig economy and escaping traditional work

2 min read
Finance
How to make a business plan
How to make a business plan

A business plan will help you establish realistic goals and processes

CRM tools for small businesses
CRM tools for small businesses

CRM software provides a data-driven platform to manage customer relationships.

Market research for small businesses
Market research for small businesses

To truly succeed as a business, you need to know the market.

A definition of SEO
A definition of SEO

Is SEO working to drive your business forward?

2 min read
Growth
What is public relations and why does it matter?
What is public relations and why does it matter?

Is public relations (PR) more than just building an image?

2 min read
Growth
The power of earned media
The power of earned media

What is earned media and why is it so highly sought after?

2 min read
Growth
What is Search Engine Marketing (SEM)?
What is Search Engine Marketing (SEM)?

Find out how search engine marketing (SEM) could transform your marketing

2 min read
Growth
Are you engaging? Engagement rates explained
Are you engaging? Engagement rates explained

Engagement rate is a metric that measures how engaging your content actually is

2 min read
Growth
How A/B testing works and why it’s so powerful
How A/B testing works and why it’s so powerful

Why A/B testing is the only reliable way to evaluate your conversions

2 min read
Growth
What is UX? A basic guide to user experience
What is UX? A basic guide to user experience

Exploring the intricacies, specifics and importance of UX

2 min read
Growth
What is meant by click through rate (CTR)?
What is meant by click through rate (CTR)?

How could an improved click through rate boost your marketing campaigns?

2 min read
Growth
How to Create an Accounting Journal
How to Create an Accounting Journal

Discover what goes into accounting journal entries and create your own.

3 min read
Accountants
Small business guide to online invoicing software
Small business guide to online invoicing software

Save time and money on invoicing using an online invoice generator.

2 min read
Accountants
What Is a Tax Write-Off and How Does it Work?
What Is a Tax Write-Off and How Does it Work?

Everything you need to know about the instant asset tax write-off in 2020.

2 min read
Accountants
Understanding Present Value and Net Present Value
Understanding Present Value and Net Present Value

Find out how to calculate present value and net present value.

2 min read
Accountants
The importance of leadership development
The importance of leadership development

Creating an effective leadership development programme

What Is Human Capital?
What Is Human Capital?

Find out how human capital could transform the way your business delivers

What is agile methodology?
What is agile methodology?

Discover the basic ideas behind the agile methodology. Could it work for you?

What is the Kanban method?
What is the Kanban method?

Visual aids like the Kanban method can make team collaboration easier

[Infographic] The challenges of recurring payments from our Forrester Consulting thought leadership paper
Why company core values are important and how to decide what they should be
Why company core values are important and how to decide what they should be

Learn how to decide which core values apply best to your company

Utilizing your employee talents effectively
Utilizing your employee talents effectively

Are your employee talents being used? Get organized with talent management

How to set goals and promote employee development
How to set goals and promote employee development

Goal setting is an important part of employee development plannin