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Payment follow-up email: Discount offer

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The GoCardless content team comprises a group of subject-matter experts in multiple fields from across GoCardless. The authors and reviewers work in the sales, marketing, legal, and finance departments. All have in-depth knowledge and experience in various aspects of payment scheme technology and the operating rules applicable to each. The team holds expertise in the well-established payment schemes such as UK Direct Debit, the European SEPA scheme, and the US ACH scheme, as well as in schemes operating in Scandinavia, Australia, and New Zealand. See full bio

Last editedOct 20231 min read

An email to follow up on a payment with a different method to ACH Pull offering a discount.

Subject line:

Thank you for your purchase. Save on your next payment

Body copy:

Dear [Customer first name],

Thank you for your recent [purchase/payment]. We highly value you as a customer and are dedicated to continuously improving your experience with us.

We would love to offer you a special discount of [X% / $X] on your next payment with us if you choose to use our ACH Pull payment method.

Paying with ACH Pull provides some great advantages:

Automated payments: Once set up, you never have to worry about missing a payment - it works automatically for convenience and peace of mind.
Bank accounts never expire: No need to update your payment details, as your bank account doesn't expire, ensuring continuous payments.
Early notifications and cancel any time: You will be notified a minimum of 1 day before a payment is taken and you can cancel your payments any time directly from your bank account for added flexibility.
Security is our top priority: Keep your payments safe with Regulation E, which protects you from unauthorized payments.

Setting up an ACH Pull payment is simple:

Follow this link to set up your ACH Pull payments. [Insert your mandate creation link].
Provide your bank account number and routing number.
You're all set. Your payments will be taken automatically.

You will be notified by our ACH Pull provider, GoCardless, a minimum of 1 day prior to the payment being deducted from your account.

Thanks again for your support.

Kind regards,

[Company representative]

[Company name]

PreviousPayment follow-up email: Short email template