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[Webinar] Mastering Payments: Insights from Epson on a customer-centric approach to payments

Discover how Epson has tackled international expansion with a customer-first approach to payments.  Hear how Epson has benefitted from introducing Direct Debit (the equivalent of ACH debit) in Europe, including improved conversion and customer acquisition.

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Now available on-demand

Speakers:

  • Mauro Bartoletti, Head of Digital Programs EMEAR, Epson

  • Stephen Reidy, GM of Northern Europe, GoCardless

In this webinar we discussed:

  • How Epson’s customer-first strategy influenced how it collects payments

  • The importance of payer preferences in international expansion

  • Epson’s payment learnings from introducing a subscription service

  • The benefits of including bank debit in an international payment strategy

  • How bank debit enabled Epson to convert up to 80% of customers that had previously abandoned transactions

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