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2 min readGrowth

What is Search Engine Marketing (SEM)?

Find out how search engine marketing (SEM) could transform your marketing

2 min readGrowth

Are you engaging? Engagement rates explained

Engagement rate is a metric that measures how engaging your content actually is

2 min readGrowth

How A/B testing works and why it’s so powerful

Why A/B testing is the only reliable way to evaluate your conversions

2 min readGrowth

What is UX? A basic guide to user experience

Exploring the intricacies, specifics and importance of UX

2 min readGrowth

What is meant by click through rate (CTR)?

How could an improved click through rate boost your marketing campaigns?

3 min readAccountants

How to Create an Accounting Journal

Discover what goes into accounting journal entries and create your own.

2 min readAccountants

Small business guide to online invoicing software

Save time and money on invoicing using an online invoice generator.

2 min readAccountants

What Is a Tax Write-Off and How Does it Work?

Everything you need to know about the instant asset tax write-off in 2020.

2 min readAccountants

Understanding Present Value and Net Present Value

Find out how to calculate present value and net present value.

2 min readBusiness Management

The importance of leadership development

Creating an effective leadership development programme

2 min readBusiness Management

What Is Human Capital?

Find out how human capital could transform the way your business delivers

3 min readBusiness Management

What is agile methodology?

Discover the basic ideas behind the agile methodology. Could it work for you?

2 min readBusiness Management

What is the Kanban method?

Visual aids like the Kanban method can make team collaboration easier

1 min readEnterprise

[Infographic] The challenges of recurring payments from our Forrester Consulting thought leadership paper

See the key takeaways from the Forrester thought leadership paper.

2 min readBusiness Management

Why company core values are important and how to decide what they should be

Learn how to decide which core values apply best to your company

2 min readBusiness Management

Utilizing your employee talents effectively

Are your employee talents being used? Get organized with talent management

2 min readBusiness Management

How to set goals and promote employee development

Goal setting is an important part of employee development plannin

2 min readCash flow

What is a loss leader?

What are loss leader items, and how do they fit into a sales strategy?

WebinarCash flow

[Webinar] Gocardless and Chargebee - Revenue Recognition

Learn how you can make the most of the Chargebee platform to transform customer engagement and payment collections

2 min readBusiness Management

Introduction to strategic planning

Strategic planning can help guide your business towards long-term success

2 min readFinance

Quantitative Analysis Explained

We explain (and hopefully simplify) the science of quantitative analysis.

2 min readBusiness Management

How secondary market research could work for your business

Find out how to save time and money through secondary market research

2 min readFinance

What is Cryptocurrency

Is cryptocurrency the payment wave of the future?

2 min readBusiness Management

What is Merchandising and Why is It Important for Small Businesses?

Learn about merchandising and why it is so important for small businesses