Brooklyn-based Sunday Beer Co. was launched in 2017 after its founders identified a gap in the market for a high quality, craft lager that speaks to a new generation of beer drinkers.
Two years later, Sunday has over 150 customers, including bars, restaurants, hotels and supermarkets.
Finding the right solution
Business payments have traditionally been made by check or cash, and the wholesale drinks industry is no different. Before GoCardless, Sunday accepted payments by these manual methods or paid high fees to accept credit cards. However, when the company started using GoCardless to collect ACH debit payments, it was the solution it had been looking for:
“The wholesale drinks market has been a cash business for some time but cash, checks, cards and even other ACH solutions all require customers to action payments when they are due,” said Sunday co-founder Eric Schulz. “And with cards, you have the added issue of high transaction fees - which in wholesale isn’t scalable when you’re working with such tight margins.”
Eric was aware of ACH debit and had been looking for a provider since the business launched:
“We were always looking for an ACH solution but there really wasn’t anything out there that gave us the level of automation we wanted. GoCardless’ ACH solution is exactly what we were looking for. It keeps costs down and gives us more control and visibility over payments.”
Set and forget
GoCardless has been well received by Sunday’s clients and the automation that is part and parcel of Bank Debit has acted as an incentive because it helps clients avoid penalties for late payment. Eric adds:
“It streamlines the whole payment experience - once the payment is set up, customers can forget about it. It’s one less thing for them to think about and means they can take advantage of our payment terms without worrying about the repercussions of paying late.”
Sunday was already using Xero to manage its invoicing process. It integrated GoCardless as soon as it became available, Eric says:
"The Xero integration has been key for us; there really isn’t anything else like it.”
Eric found that GoCardless for Xero integration created much more visibility into Sunday’s payment processes and predictability on when payments will come in. He explains:
“Before, we were spending a couple of hours a week chasing invoices. With GoCardless we know exactly when those payments will arrive in our account and they are then automatically reconciled against our invoices.”
This has saved time that Eric and the team can put back in to higher-value work.
“Saving this time really helps us do the other things we need to do to run the business — whether that’s sales and marketing or looking at how we can provide our customers with an even better service.”
Growing the business
Eric’s focus is now on growing Sunday’s client base in New York and surrounding states.
“GoCardless helps us focus on growth — not just getting cash in the door. I mention GoCardless as the preferred payment method with every new customer and it’s really appreciated, especially by those who are also looking to streamline their own operations.”