[Webinar] Mastering Payments: Insights from Epson on a customer-centric approach to payments
Discover how Epson has tackled international expansion with a customer-first approach to payments. Hear how Epson has benefitted from introducing Direct Debit (the equivalent of ACH debit) in Europe, including improved conversion and customer acquisition.
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Now available on-demand
Speakers:
Mauro Bartoletti, Head of Digital Programs EMEAR, Epson
Stephen Reidy, GM of Northern Europe, GoCardless
In this webinar we discussed:
How Epson’s customer-first strategy influenced how it collects payments
The importance of payer preferences in international expansion
Epson’s payment learnings from introducing a subscription service
The benefits of including bank debit in an international payment strategy
How bank debit enabled Epson to convert up to 80% of customers that had previously abandoned transactions
