[Webinar] Mastering Payments: Insights from Epson on a customer-centric approach to payments
Discover how Epson has tackled international expansion with a customer-first approach to payments. Hear how Epson has benefitted from introducing Direct Debit (the equivalent of ACH debit) in Europe, including improved conversion and customer acquisition.
Scroll to learn more
Now available on-demand
Speakers:
Mauro Bartoletti, Head of Digital Programs EMEAR, Epson
Stephen Reidy, GM of Northern Europe, GoCardless
In this webinar we discussed:
How Epson’s customer-first strategy influenced how it collects payments
The importance of payer preferences in international expansion
Epson’s payment learnings from introducing a subscription service
The benefits of including bank debit in an international payment strategy
How bank debit enabled Epson to convert up to 80% of customers that had previously abandoned transactions
