[Report] Consumer payment preferences in 2021
We surveyed 15,424 consumers across the globe to determine which payment methods consumers prefer to use. Learn how to leverage payer preferences for your business and boost conversion and retention.
Corporate cards continue to dominate North America
Bank debit is the preferred way to pay in the UK, Spain and Denmark
B2B SaaS companies should offer bank debit as their next payment method
What you’ll learn
How consumers preferred payment methods differ by country
Why consumers favor their preferred payment methods
Where bank debit is preferred, and where card payments are divisive
How well digital wallets like PayPal stack up
How consumer payment behaviour could change in a post-COVID world
The report features commentary from Zuora and Recurly.
Benefits of payer choice
Businesses that offer more payment methods get results. Businesses offering 5+ payment methods grew 4% faster than those offering 1-3 payment methods.
By addressing consumer payment preferences, you can minimize payment failures and retain your customers for longer.
Improve brand credibility
Providing a payment method that is specifically available and preferred in a country, promotes trust in your brand and in your legitimacy as a business with potential customers.
Leverage payer preferences to your advantage
Speak with a payment expert to learn how you can optimize your payments strategy.