Churn is the enemy of every SaaS business. A customer who leaves before you have recouped your cost of acquisition is worse than not signing up a customer at all.
The fastest growing subscription businesses know this, and are focusing their efforts on developing strategies to combat churn.
The difference between voluntary and involuntary churn
Ways to calculate and quantify churn
How to combat both voluntary and involuntary churn—now and over time
Real-life tips and tricks from successful, seasoned SaaS leaders